We had the good fortune of connecting with Gina Lecca and we’ve shared our conversation below.
Hi Gina, what habits do you feel helped you succeed?
Something I didn’t realize before studying Graphic Design at the University of North Texas is that this major becomes a lifestyle. Design is everywhere, and it’s important to absorb as much as you can to be a successful designer. Some habits that I have formed studying graphic design include noticing typographic details on everything I read (magazines, food labels, packaging, etc.) and why certain designs are successful. Graphic design is very powerful because it has the influence to evoke a particular emotion depending on the incentive behind the design. Training my eye to notice how design influences my day to day life and people around helps me become a better designer because I begin to notice patterns where design is successful or unsuccessful.Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I never knew I wanted to pursue design professionally. I have always been passionate about the environment and being outside so I initially thought I should study geology or environmental science. In high school, I noticed I wasn’t as talented in the math and science department as I thought, which left me feeling lost. My dad noticed my artistic talent throughout my life, and he encouraged to try pursuing it in college. Without my dad’s encouragement, I wouldn’t have ended up at UNT studying graphic design. At UNT, I did not realize how demanding the Communication Design major was. Even though I wasn’t expecting it, I loved it. I learned how to work under tight deadlines and receive constructive feedback constantly. My professors are always challenging me to be a better designer and encouraging me to continue learning even outside of the classroom. Now that I’m a junior, I look back at my previous work and it excites how much I’ve grown in the past two years. Also, I began to realize that I can combine my passion for art and nature by producing work that incentivizes environmental change and appreciation for its beauty. My journey so far has taught that life isn’t a clear path. I started thinking I would be studying environmental science, but I ended up being a designer. The beauty of design is that you can use its power to do whatever you’re passionate about or what inspires you. This is why I love art so much, and I am excited to see where it guides me after college.Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In Denton, the first place we would go is the square. We would grab some coffee at West Oak and bring a picnic blanket so we can sit outside of the Denton County courthouse and admire all the little shops and murals. We would eventually explore the square and end up at Recycled Books, Records, and CDs, where we would spend time looking through all of their hidden treasures. During the rest of the week, we would eat at Loco Cafe for brunch, Spiral Diner, and of course, buy some treats at Atomic Candy on the square.Who else deserves some credit and recognition?
My dad and my graphic design professors for always pushing me to be better at my craft.