We had the good fortune of connecting with Erica Cawley and we’ve shared our conversation below.
Hi Erica, we’d love to hear about how you approach risk and risk-taking
Without risk taking I wouldn’t be where I am today. I took a risk to start NAB, but it was a risk worth taking. I asked myself, “Will I be successful, profitable, would others understand or share my vision?” I wasn’t sure the answer on any of those questions but if I didn’t take the risk I would have never known the need there was in the market. With this DIY nail kit, I’ve been able to help others feel beautiful and proud of themselves.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’ve cultivated a dip powder kit to apply at home. With covid-19, salons were closed and/or the community didn’t feel safe visiting a salon. With NAB, I’ve given others the ability, tools, and knowledge to do salon quality nails at home! Have an event or just want to change up your nails? NAB gives you the ability to do your nails when you want, without waiting in line or wasting time at a salon. I’m passionate about making others feel beautiful about themselves inside and out, alobg with my starter kit I also provide a personalized styled service with my “On Point Bag”. Monthly, clients have nail dip colors shipped to their home, (or picked up locally in DFW), these are colors that have been specifically styled for them and include personalized pairings on how to wear each color to produce the most perfect dip powder manicure. The client and I have a personal relationship, they tell me what they like and what they don’t like. They share with me insecurities about themselves and I work with them to help overcome. I love that I can work with the client virtually, I feel like I am sitting right there in their home with them.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Being born in Massachusetts, but getting to Texas as fast as we could, we often have visitors. We love to stay local and dine in the Unique Dining Capital of Texas, Roanoke. The City of Roanoke is where my family and I live and proud to call home! Roanoke is awesome because you can park on Oak St and have several dozen options to choose from for dinning, shopping, and fun. We typically get dinner, take a walk on Oak St, pop into the Roanoke Museum, then shop while getting inspired at Roanoke Trading Co. We would then end our night with dessert at Hey Sugar. Giving back locally has always been important to my family and I. Thru the pandemic, I’ve created Give Small Help Big 76262 which is a way to focus on local giving. The way it works is, we have several local business sponsors, including myself with NAB. We offer Give Small Help Big 76262 t-shirts to the community for $20, 100% of the proceeds are then used to purchase gift cards from struggling 76262 businesses. We then take those gift cards and donate them locally to the Roanoke Food Pantry. Since the start we have donated over $5000.00 and counting. We have been so successful that we are doing a reprint with additional items and merchandise along with the famous shirts. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I wouldn’t be where I am without my husband Ryan and two children, Hailey and Ryan Jr. Once my oldest (Hailey) was born I quit the financial industry to raise our Hailey. Later I had a son (Ryan Jr.) and corporate america was far in the rear view. Eight years later I had this dream to start a nail styling business and my family all pitched in to allow for my absence while I focused on building NAB. There were the long hours locked in my bedroom building a website and numerous zoom conferences negotiating with manufacturers, but it wasn’t for nothing. My family and I are a team, and have come out stronger than ever because of it! Don’t let anyone tell you that you can’t have it all, give them proof that you can!
Other: Email: Hello@nailaddictbag.com
Yvonne Munro Photography