We had the good fortune of connecting with Dr. Lorin R. Carter and we’ve shared our conversation below.

Hi Dr. Carter, what do you feel about taking risks?
What a good question! I am surprising myself a little with my answer to this one, because I love systems, methods, and order, but I’ve also had some of my greatest opportunities, relationships, and success from being willing to take (calculated) risk.

The summer before my senior year in college I felt unsettled. I had always planned to finish my engineering degree and go straight through to my Masters, but the plan just didn’t feel right anymore. I prayed about it, talked to my parents, and decided to go to law school! That was one of the most challenging transitions I had faced until that point, but it provided me with skills that still serve me in businesses today.

Years later, in my work with a state environmental agency, I had the chance to serve as a legislative liaison. Combining my passions of engineering and law during each legislative session was a dream. I also started to notice more policy issues outside of the office in my hometown and began researching to find out how I could help. Urban Planning & Public Policy were recurring themes in my searches, and after 5 years of working with the agency, I decided to go back to school to take on a new challenge. I left Mississippi for Texas and started my journey to PhD. Taking that risk opened the door to new opportunities like working on groundbreaking research projects, teaching at the collegiate level, and gaining friends for a lifetime.

My most pivotal risk in business was choosing to take the leap into entrepreneurship. I honestly thought full-time business ownership would be something I did in my 50s. Little did I know that plan would accelerate and begin in the last year of my PhD program with the creation of my firm, C-Suite Consulting. C-Suite provides equity and justice services to Make Urban Spaces Equitable Places, which often requires difficult conversations and accountability. I realized fairly quickly that having the autonomy to speak freely on issues of race, equity, and justice were intangibles that were worth the risk of entrepreneurship. It allowed me to speak for communities of color that weren’t often invited into the conversations in c-suites that have immediate implications for their families, livelihood, and homes. That freedom has been a tremendous gift.

My latest opportunity for risk happened during 2020, courtesy of COVID-19. One of my equity projects was halted due to pandemic social distancing requirements in March. That pause gave me time to focus on and accelerate the launch of my second firm, Dr. Lorin R. Carter, LLC, where I coach & consult multi-passionate professionals on how to overcome overwhelm, gain clarity, and cultivate joy in their personal and professional lives. We also consult with businesses and organizations for strategic planning and professional services.

Taking the risk of launching this business was personal (the name says it all), but it has also been deeply rewarding. Seeing my clients go from overwhelm and confusion to confidence and clarity is so fulfilling. Witnessing their “a-ha” moments and business dreams come to life in real-time during our sessions is a tremendous gift. It has also been freeing for me to bring more of my personal side into my business – my training, life experience, faith, and lessons learned are all used to help my clients’ entrepreneurship journeys be as smooth as possible. I am honored to provide service and support that  positions them for success with less stress and more joy as they Create A Life They Love & Love The Life They Live.

Risk will continue to be a part of my journey, because that is exactly where I find my rewards – especially when I least expect it.

What should our readers know about your business?
Carter Creative Enterprises (CCE) is a family of companies focused on finding creative solutions to everyday problems.

CCE values holistic solutions and works to foster wellness in the individual, workplace, and community. We hold our purpose dear, and are dedicated to helping people “Live, Work, & Be Well.”

Our mission for every project is to create innovative process & product solutions that allow our clients to maximize their business capacity & individual potential. We focus on facilitating holistic success and work with our clients to create personalized solutions to fit their needs.

I am most proud that we have been fearless in the pursuit of creating the company and businesses we’ve dreamed of to serve our community well. Our goal has always been to help others, and CCE is the vehicle that has given life to that passion. Challenges have come up for us just like any business, but we’ve faced them head on with hard work, commitment to our mission, integrity, excellence, and teamwork.

Not only have we served our clients well, we have been able to support and hire other small, black-owned, and people of color-led businesses as vendors at our events and as professional service providers, as well as hiring student researchers to provide opportunities to put their studies into practice before graduation.

Now we are celebrating a new milestone of becoming employers. I am thankful and excited about our growth and continued innovation. I look forward to expanding our reach over the next few years as we continue to serve our clients and communities well.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am notorious for my “trip itineraries” when my loved ones come to visit. (haha) I always include an outdoor location, rooftop if weather permits, great food options, and normally end with church if they will be in town on Sunday. A few of my favorites are:

Parks/Trails – Klyde Warren Park, Katy Trail, Lake Cliff Park, Griggs Park, and Haggard Park (I’m excited to add the Southern Gateway Deck Park and Harold Simmons Park to this list soon!)

Rooftops – Canvas (formerly Nylo) Canopy Waterproof

Food Options – Dallas Farmers Market (fresh produce and diverse cuisine), Yardbird (elevated southern cuisine), Cajun Tailgators (amazing catfish + cajun specialties) unfortunately they closed in 2020), and The Standard Pour (great brunch), Mixt (healthy + tasty vegan eats), North Italia (delicious Italian – gluten free noodles are delicious), Village Burger Bar (juicy burgers), Fuel City Tacos (authentic tacos), Snooze (traditional breakfast with a tasty twist) (You get it … I like to have options. lol)

Museums – African American Museum of Dallas, Perot Museum, Dallas Art Museum, Modern Art Museum of Fort Worth

Church – Concord Church in Dallas

Who else deserves some credit and recognition?
My husband, parents & sisters, mentors & sponsors, and friends for their never-ending support, encouragement, love, guidance, and accountability.

Website: www.LorinRCarter.com | www.csuitequityconsulting.com | www.cartercreativeenterprises.com

Instagram: @DrLorinRCarter @CSuiteConsulting

Linkedin: @DrLorinRCarter @CSuiteConsulting

Twitter: @DrLorinRCarter @CSuiteConsult

Facebook: @CSuiteConsulting

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.