We had the good fortune of connecting with Doriel “Roscoe” Yeager and we’ve shared our conversation below.
Hi Doriel “Roscoe”, what was your thought process behind starting your own business?
My thought process behind starting my own business stemmed from God putting it on my heart to break the cycle of poverty in my family and creating generational wealth and also being apart of multiple network marketing companies and being exposed to books such as “Business of the 21st Century” “Rich Dad Poor Dad” “Think and Grow Rich” and many other books that I read while being apart of various network marketing teams. I learned how business are ran and how people became wealthy and maintained their wealth. The Cash Flow Quadrant really opened my eyes to see the difference of wealth between an employee and a business owner. Once I was exposed to these things i began to work on building my own brand from scratch using the knowledge that I had learned and seeking mentors to learn from their mistakes so that I would not make the same mistakes. I thought about my passions and things I enjoyed doing and decided to create a clothing brand that not only focused on clothing but educating people about financial literacy through my merchandise. I believe that financial literacy should be taught in all schools so that people will have a better understanding of how money works and can put themselves in better situations when they come into adulthood.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’ve always had a love for fashion growing up. What always set me apart was the uniqueness in things that I wore; I’ve always been a trend setter or wore something different than what everyone else wore. This has continued on throughout my life and now into adulthood. So being a creative has always been inside of me and it was even evident with the way I would accessorize with the things I wore with my uniform while playing sports growing up. Sports Culture and Hip Hop Culture has definitely influenced my art and fashion. As I got older and started learning about financial literacy and generational wealth; it also inspired what I want to share with the rest of the world. So I tied fashion in with Financial Literacy and that’s how S.C.O.E Apparel was born (Stack Cash Own Equity) I am proud that there is a deep meaning behind my brand and the goal is to not only provide customers with exceptional clothing but educate them as well about financial literacy and how to create generational wealth. S.C.O.E was just an idea that blossomed into a whole brand and it has not been easy balancing life with trying to build a brand from the ground up by myself. I am still learning as I go but I love the grind and with every mistake I am learning more and more daily. I overcome challenges by looking at them as lessons and not losses and I just keep going because I know building a business is a marathon and not a sprint. I want the world to know that S.C.O.E is just getting started and there are many more levels to my brand and with every new collection drop it will get better and better and I will continue to educate an abundance of people about how to create generational wealth through fashion.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I stay North of Downtown in The Frisco area so a couple of places I would go to with friends would be The Star in Frisco because their are always good vibes there and great restaurants and bars to eat and have drinks such as (The common table, concrete cowboy, mi cocina, tupelo honey,cane rosso and howard wangs to name a few. They also have cowboys fit there which is one of my favorite places to get a workout in. I would also take them to The Shops at Legacy and Legacy West, specifically Legacy Hall because of all of the various unique food places inside and bars. Another spot we would have to hit is The Daiquiri Shop, its one of my favorite places because of the amazing food, daiquiris and New Orleans vibe. I would also take them hiking in Austin Ranch which what i like to do just to see nature and relax. Then i would take them to downtown Dallas to the museum of art and the various parks downtown. I would also take them to see the Giant Eyeball as well. We would definitely hit one of my favorite spots, Harris House of Heroes, to enjoy the best wings in the city and enjoy the vibes. Lastly we would have to go to Deep Ellum and walk around and see the art and enjoy the different food places and bars there and go to Uptown as well to do the same. Most of my friends are into fashion as well so we will definitely be at all of the malls and shopping centers in the area.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost I would like to dedicate my shoutout to God for everything because without him I would not be successful at anything. I would like to thank my Parents, Tamela Wynn & Jerome Yeager for believing in me and supporting my dreams. I also would like to thank all of my family and friends who have supported my brand. I also want to dedicate a shoutout to my sister, Deborah Yeager, for helping me design all of my products with her creative fashion sense and expertise as well as my childhood friend and exceptional artist, Travon Wilkerson, for bringing my ideas to life with his amazing drawings and designs and D’Ondre Joseph for being the first person to model my brand. I would like to thank all of my mentors from my network marketing companies I was involved in (Xavier Hanna, Angelo & Liz Garcia, Christian & Nez Hassan, Michael Bryan, Chris Bell, Chantelle & Paul) and many more people I met along my entrepreneurial journey. I would also like to give a special shoutout to “The Network Club” for creating a platform of opportunities to connect to like-minded individuals and bringing exposure to the brand nationally.
Instagram: personal account: yeager4 brand account: scoeapparel
Facebook: Doriel Yeager