We had the good fortune of connecting with Derelle King and we’ve shared our conversation below.
Hi Derelle, what was your thought process behind starting your own business?
I wanted to create opportunities for athletes who couldn’t afford to play select basketball.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started with 4 youth teams, fast forward 2012 -2021 and I currently have 35 youth teams. It was definitely not easy, but being a competitive person my goal was to grow “FAST” and that we did! I had some challenges at first, starting up with no budget and competing against shoe teams/bigger organizations. We stuck to the script, followed the process, and pounded the pavement every single day. I’ve learned lots of lessons on how to retain players, build a program, and motivate athletes to compete. Anything is possible if you put your mind to it and out in the work. If you do things for the right reasons, good things will formulate!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We would go downtown Fort Worth and visit the restaurants/bars/downtown area. There is so much to experience in down town Fort Worth. We would go an attend a TCU basketball game or football game, what an amazing experience. Fort Worth Zoo is also one of the best in the world, we could make a pit stop there as well.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to give a shout-out to my wife Kenzie King. She was the driving force behind the entire idea. I arching her coach kids and how she was so respected by the youth made me want to be more involved. She also inspired me to start my own business within youth sports, so she deserves all the credit!