We had the good fortune of connecting with De’Andra Roberts and we’ve shared our conversation below.
Hi De’Andra, can you walk us through the thought-process of starting your business?
All four of my grandparents passed away when I was young, so I never got the chance to ask them about their lives, memories and lessons they learned over the years. I especially wish I knew more about my maternal grandparents who were first-generation college students during a time when that was unheard of for Black Americans. I also don’t know much about my paternal grandparents aside from the knowledge that they grew up in Downtown Atlanta during the height of the Civil Rights Movement, working numerous jobs and combatting daily racism just to make ends meet.
This lack of knowledge led me to make a vow – I would not let my parents leave this Earth without asking them my burning questions. But as I tried to document their life stories, I quickly realized that very little help was available and the services that did exist were timely and/or expensive.
That’s how “A Life to Share” was born. It was birthed out of a desire to capture the incredible stories and memories that every human has, in a way that is easy, quick and affordable. We then take those stories and turn them into books and videos that can be passed down to family, friends and future generations to come.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
We believe each generation should strive to do better than the one before it. Of course, there are many ways to accomplish such a goal, but at A Life to Share, we do it through storytelling. Our gifts are rooted in empathy first and foremost, followed by the tactical skills of listening and writing. With this approach, we are able to help people share their life stories and the many joys and lessons that have shaped them throughout the years.
So how does it work? Well, we created an intuitive questionnaire called a Story Prompter. It is an online tool that helps the interviewee organize their life story by asking questions similar to a real-life conversation. We also offer a full-service option that provides live, recorded interviews and we subsequently transcribe those interviews to create a cohesive book. The video recordings are also compiled for a more visually engaging experience.
We have seen a lot of success early on – more than I could have imagined – but we still have so much to offer the world. We’re simply taking this journey day-by-day, leaning on the love and lessons from those around us in order to advance to the next stage.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am still fairly new to Dallas, but some of my favorite spots to eat have been:
– Kitchen & Kocktails
– Niwa Japanese BBQ
– Ocean Prime
– Leela’s Wine Bar
– Southside Steaks and Cakes
As for things to do, I have enjoyed:
Sports! (Cowboys, Stars, Mavericks, etc.)
Dallas Arboretum and Botanical Garden
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
As a first-time business owner, having access to business mentoring is arguably the most important step in sustaining, scaling, and succeeding. I don’t know what I don’t know, so the Dallas Entrepreneur Center (DEC) at RedBird has been a key piece of my early success. They have provided educational resources, connected me with incredible opportunities, and helped me expand my network in a new city. I encourage everyone to get involved with their local entrepreneurship center if they are hoping to start their business on the right foot.