We had the good fortune of connecting with Danielle Poage and we’ve shared our conversation below.
Hi Danielle, what was your thought process behind starting your own business?
It really began as a hobby, I had seen so many beautiful cookies that I dove in to see what I could create. When friends and family began asking to order, I shifted in to figuring out how to make this into a successful business venture,
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Selling cookies as edible art wasn’t quite what I pictured for myself upon leaving culinary school. I worked for almost a decade in bakeries and restaurants and it took some time for me to figure out what I was passionate about within the world of baking. There is an amazing array of artists just within Dallas/Ft Worth and it took a lot of hours to hone my skills and carve a place for myself in this area. I learned that you have to yourself and your skill set to set yourself apart.
Any great local spots you’d like to shoutout?
My absolute favorite restaurant in the city is E Bar Tex-Mex. As far as attractions go , you can’t really miss with the a trip to the Dallas Arboretum or the DMA and Nasher Sculpture Garden.
Who else deserves some credit and recognition?
There are an incredible amount of people who have helped Endora’s Bakehouse grow to what it is today. My family has helped with packaging, watching my littles, anything really to contribute, especially when larger orders crop up. But I think the most significant person in my overall baking career would be my pastry school instructor Salvatore Hall. This person was not only a superb teacher but incredibly kind and helpful.