We had the good fortune of connecting with Courtenay DeHoff and we’ve shared our conversation below.
Hi Courtenay, is there something that you feel is most responsible for your success?
By far the most important factor behind the success of my brand is authenticity. Everything I do in relation to the brand is authentic to me because at the end of the day I am the brand. I’ve turned down deals and passed on great financial opportunities simply because they didn’t feel right and if it doesn’t feel right it’s not on brand. It can be hard when you are building a brand to not take every opportunity that comes your way, but you have to really sit back and analyze if threatens the authenticity of your brand. People can see through inauthenticity. The minute people start to question the brands authenticity I think you’ve already lost them.
Alright, so let’s move onto what keeps you busy professionally?
I am a television host by trade. I’ve hosted news, entertainment and lifestyle shows around the country in major markets for over a decade. I have a true passion for storytelling and I love what I do. I am also a cowgirl. I grew up on a ranch and I grew up competing in rodeo. I went to Oklahoma State University to rodeo and it was there that I fell in love with television. When COVID hit most of my television projects were cancelled or put on hold. In March I started sharing more about being a cowgirl turned television host on my various digital platforms. People were really intrigued so I started sharing a little more. Eventually I branded it “Fancy Lady Cowgirl” which is simply a celebrate and uphold traditions of the West in unique ways. I’m both a fancy lady living in the city hosting television shows and a horse riding cowgirl. I combined my two loves and have created an amazing community of like minded women who continue to share Rural America’s story.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Dallas has so many great spots! The food scene is awesome. The tour would start and end with Mexican. I’m from Kansas originally and when I moved to Texas I fell in love with all the great Mexican. I would definitely take my guests to Jose on Lovers or Mesero for a nice sit down dinner. I’d also have to take them to Fuel City because it’s sort of a right of passage. Mexican in a gas station? It doesn’t get any better. COVID has sort of shaken things up, but I just saw on Instagram there is a new drive in movie theater! I would definitely take friends there for a fun evening. I like cool experiences. The Katy Trail is one of my favorite spots to exercise and people watch and I take everyone. I would also visit ‘Whiski Designs’ my favorite store in Dallas! Located in the Famers Market ‘Whiski Designs’ is chalk full of awesome cards, shirts, stickers and other Texas made goodies.
Who else deserves some credit and recognition?
Everyone who is doing anything great has a team behind them and I am no different. I would have to give the biggest shoutout to my parents. My mom is the “momager” who knows all aspects of my career and brand. She’s blunt and honest and she is exactly what you need when you are trying to grow something great. My dad is busy running his own company, but he takes the time to answer ten phone calls a day. He stops running his own company to create Excel sheets (I’m Excel illiterate), help me with finances and teach me the ins and outs of running a business. Without my parents none of this would be possible.