We had the good fortune of connecting with Coryanne Ettiene and we’ve shared our conversation below.
Hi Coryanne, as a parent, what have you done for you children that you feel has had the most significant impact?
There are so many things you want to teach your children before they start off on their own life path, perhaps the biggest for me was the opportunity to teach them to stay true to their word, to put community before self and to never give up no matter how easy it would be to do so. Modern living has a way of making life easy and predictable making it hard to show your children how to overcome and rise above challenges, but 2020 disrupted everything and present plenty of obstacles to overcome. When the shut down occurred my children were able to watch me pivot my business, support my community and ride out the bumpiest parts with nothing more than determination to hold on. We never shielded our teens from the daily troubles of being a small business in the time of Covid, rather we used it as an teaching tool. They saw the sort of determination, strength and conviction that you only get to exercise when you are fighting for survival. If they remember nothing else of what I’ve taught them throughout their childhood, I hope they remember that those who bend with the winds of change have a greater chance of survival than those that stand stiff in the face of it.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The path to opening our doors was not an easy one; I think that the hardest part about opening a business is actually making it to the day you can finally open your doors. So much of what you are planning for is intangible and the learning curve is impossibly steep; not to mention the constant struggle to define yourself before you have been given a chance to test your model. The year before we opened I was turned down by 3 landlords in Downtown Mckinney, all certain that there was no room for my business on the Square. Each time I was turned down I was reminded that my concept for our store was unique, and that I would have to work hard to ensure that on our opening day we set the ground work for inspiring our customers and ignoring the nay sayers. We rolled up our sleeves and stayed true to our core value of providing a new source of inspiration for modern living, while curating a collection of items that are both sustainable and unique with not a single package insight. With each sale and repeat customer we were motivated to expand our collections, locations and even start creating our own line of goods. 5 years in to this wonderful adventure as a shop owner I think back on those early challenges to getting to day 1 and am so grateful for the journey because it allowed me to really refine our mission and our products, and that essentially is what has allowed us to grow and thrive in these uncertain times.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love the unbeaten path, the quirkily and the historical so it lends itself nicely to a tour of Dallas rather than just one neighborhood. We would start our morning off with a fabulous cup of coffee from Filtered Coffee in Downtown Mckinney and then perch on the steps of the old jail while we sipped and planned our day. Once caffeinated we would snap a selfie in front of the old Cafe that Bonnie and Clyde would frequent before shopping at Native, Soho, and Birds and Words. We’d grab a few chocolate delights from Goodies and then head to Dallas for lunch at 8 Cloves where we would feast on the most authentic Indian Food I’ve found in Dallas. With our bellies full we’d grab a scooter and tour the Dallas Heritage Village before making our way to Bishop Arts for the night. In Bishop Arts we would shop at Magic Hour, Urban Owl and Spinster Records and then enjoy a lingering feast at Nora’s capped off with a slice of pie from Emporium and maybe a cocktail and jazz at Revelers Hall.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Success takes a village and from day 1 I have professed that without our customers, our amazing staff and our talented vendors there is no Market. I simply bring it all together, but without the pieces to bring together, you are left with a blank space waiting for inspiration, passion and commitment to bloom.