We had the good fortune of connecting with Christina Welty and we’ve shared our conversation below.
Hi Christina, we’d love to hear more about how you thought about starting your own business?
When I truly took a step back to look at the world of memberships for coaches and learning opportunities for coaches to grow, there were hardly any equitable price points that allowed for female entrepreneurs to access a coach or membership if they wanted one. This was in turn creating an equity gap amongst women- and women were doing this to each other. Not only was price inequity a gap that I saw but also value that women were actually getting from what they purchased to support their businesses. Part of that value is real relationships that create connection- entrepreneurship is already lonely enough so I wanted to provide benefits that provide live interactive experiences when members choose to participate in them!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The Everyday Series is a virtual membership community for female coaches to start, grow, and maintain your business at an accelerated rate every day! Our membership opportunity is for female coaches who want to learn on their own time at their own pace. Our membership recently pivoted to a community specifically for coaches- it started as a community for female entrepreneurs, but I recently launched my very own coaching business as a branch off of The Everyday Series and realized that there is a need for a membership specifically for female coaches. It is no easy decision to decide to change things up from what you’ve built out of nothing BUT that leap of faith was so important for me to take. I felt it in my gut that it was time to shift my focus completely to coaching because of the need women have to obtain affordable services. We do this through our customized coaching package that allows the client to share their goals, concerns, and challenges they are facing within their business and from there, I create an action plan that involves weekly goals and daily task items to accomplish those goals. There is not a “one size fits all” for women, and unfortunately the coaching industry tries to fit us all into one box. The reality is that each woman’s business is different so each business needs a customized plan to achieve that. Women also have the freedom to choose to learn from resources on our Member Resource Exchange as well as our mini-trainings in our facebook group or women can enroll in our coaching programs which provide daily accountability and feedback. The number one lesson I’ve learned through starting The Everyday Series two years ago to launching my coaching business 6 months ago is that building your business is a process- while for some, there is immediate success, patience will carry you into sustainability and build perseverance that will equip you to keep pursuing your goal no matter what. The second is trying something new or changing something up in your business will never harm you- it will only reveal a key piece of the puzzle that hadn’t been revealed until now when building the company of your dreams.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The wonderful thing about Dallas is the tightknit neighborhoods that exist everywhere- whether this is Bishop Arts or Lower Greenville or Oakcliff, you truly can’t go wrong. I personally love to shop small so I’d hit up a cocktail and shopping in the Bishop Arts area because of all the local shops, and we’d definitely go searching for the female founded ones!
Who else deserves some credit and recognition?
I want to dedicate my Shoutout Feature to all of The Everyday Series current members who pour into one another to grow each others’ businesses! I also dedicate it to all of my Biz Mastermind Members + Coaching Clients who pour in extra time over 6 weeks to watch their businesses explode!