We had the good fortune of connecting with Berta Medina and we’ve shared our conversation below.
Hi Berta, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
I believe that the single most important decision I made that contributed to my success has been to focus on an impact-driven bottom line. The moment I made the decision to let my WHY be about what contributions I could make to our world as a result of my business success, everything changed.Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business, Dreamers Succeed, really came from the idea that all dreamers who are willing and determined to achieve what they set out to achieve, will succeed as long as they have a very clear WHY. My coaching strays just slightly from traditional coaching in that I focus on getting my clients as far out of their comfort zones as I possibly can as early in the process as possible, through adventure. Sometimes what may be as simple as a hike for most people, is a huge step out of comfort for a client. Other times, an invitation to jump out of a plane is what it will take. Regardless, getting them to participate in facing their fears as a jumpstart to our coaching relationship will help me accomplish with them in 6 months what may take most other coaches 3 years at a Starbucks (I’m simplifying of course but I think you know what I mean). The invitation into their inner brilliance is probably what I enjoy the most. For whatever reason, I’m able to see the masterpiece inside of each and every human being I come in contact with, long before they see it for themselves. As a coach, my only job is to help them chip away at what doesn’t belong – limiting beliefs, fear, doubt and self-sabotage – until that masterpiece is revealed and is all that is left. It’s the most reward career I can imagine and the fact that I get to do this for a living, still blows me away. I was in the traditional real estate corporate world (owned my own company) on the title insurance side, for 28 years before I began a professional coaching certification program at the University of Miami. The same year I began this program (never thinking I’d leave title) I traveled to Kenya and Tanzania on a mission trip where I (47-year old, post menopausal grandma) committed to climb Mt. Kilimanjaro to raise funds to end the cycle of poverty for a Maasai child named Sipao. That experience launched me into an entirely different stratosphere and learning how much need there was and how many children were out there in need of support, I retired from my business, started coaching full time and decided I wanted to really focus on philanthropy. Coaching provided the reward of bringing out the best in others, the time and the abundance for me to be able to do that. I learned that when we focus and put ourselves in the service of others, life opens up to beauty beyond what we could have ever imagined. It’s pretty spectacular if I’m being honest, this life we’re blessed with. I hope that covers everything.Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well, I’m from Miami so a week wouldn’t even begin to scratch the surface but…. I’d start with a Cuban meal at a good Cuban restaurant. We’d for sure hit the beach several times during that week and showing them South Beach would be a must. We’d certainly take a trek into the Everglades for hiking, airboat rides, lunching gator bites and watching the most spectacular sunset ever overlooking the river of grass. A homecooked meal would be in order of course and it wouldn’t make sense for them to leave without us taking a day to head over to the Keys. Yes, a spa day (which I know they can do anywhere) would be a must – massages, facials, mani/pedi’s etc just so that they leave super relaxed would likely top everything off. Yeah, there’s a lot to do here but just this would take a week LOLShoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I think I’d have to say the shout-out would be to the book The Go-Giver. I read it in 2008 and although the concepts in the 5 laws of stratospheric success were philosophies I’d been practicing in my business and actually, in my life, this book to a certain extent gave me permission to continue to make generosity the focus of my business. While in the ‘business world’ as many people know it, many people think they have to look out for themselves, this book confirmed that my generosity was actually contributing to my success not stunting it.
Jacelyne LeBlanc Photography