We had the good fortune of connecting with Ali Kinsey Keith and we’ve shared our conversation below.
Hi Ali, alright, let’s jump in with a deep one – what’s you’re definition for success?
I constantly discuss the idea of success with my husband because it’s important that I’m reminded that success isn’t some fantastic ending or goal, nor does its significance rely solely on monetary value. When I’m feeling stagnant or defeated, I remember that my business’s success lies in the ability to continue growing. If Kinsey Designs has the resources to support the new ideas I want to bring to life, that means I’m currently in a state of success. I think we try to pinpoint when we will be successful. If that were the case, when we finally reached that goal, we would have nothing to strive towards afterward.
Alright, so let’s move onto what keeps you busy professionally?
Kinsey Designs supplies on-trend jewelry at affordable prices to customers and over 150 boutiques nationwide. I strive to provide a feel-good brand to my customers, while offering amazing customer service. Whether it’s answering Instagram messages or emails well into the night, or hosting customer-favorite sample sales, I love developing relationships with my customers. When replying to questions or concerns, I want them to feel heard and leave with more than they expected. My most exciting moments include signing with my wholesale representatives in Dallas, LA, and Chicago; being included in British Vogue, and being worn on The Bachelorette. It certainly was not easy. Before obtaining representation, I remember loading my jewelry in my car every weekend to travel 8 hours a day for 3-day stints, cold-calling and selling my line to boutiques. It would take entire weekends to gain 4-8 new stores. Along the way, I learned that someone I knew, or someone that person knew, would have an answer to my question, or may have even done the exact same thing I was trying to do. Collecting mentors is one of the most incredible habits you can develop. I want people to know how much I care about this business I’ve created. I eat, sleep, and breathe my business. When you buy a piece of my jewelry, see a photo and read a caption on Instagram, or open a package, I made or curated that piece of jewelry, I took the photo and wrote the caption, and I packaged your order. I have two part-time helpers, but my hand, arm, and all the way up to my elbow is still in this business.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m not from Dallas, but I did grow up visiting my dad there during the summers, and I’m in town 5 times a year for market. I would take them to Paradiso for lunch and tell them to get the couscous. I’d walk them around Bishop Arts and stop in at Spinster Records to recreate a scene from High Fidelity. We’d grab some sort of dessert from One of the trucks at Klyde-Warren. If we’re celebrating, I’d treat them to Nick & Sam’s, but if we’re not, we’d head to Las Palmas. That’s all I got, better to ask a local for sure.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband, family(especially my mom), loyal friends/customers, grandfather, my amazing stores, L&A Showroom, Jeff-Fuller Freeman Photography.
Jeff-Fuller Freeman Photography Kinsey Designs