We had the good fortune of connecting with AJ Gonzales and we’ve shared our conversation below.

Hi AJ, do you have any habits that you feel contribute to your effectiveness?
You have to be willing to accept failure in order to succeed. Once you realize that each failure is one stepping stone closer to success, then there is nothing that can stop you from reaching that goal. Another major habit that you must have in order to be successful is the ability to block out all the negative noise from people. Put your head down and work. I can’t tell you how many multi millionaire business owner’s that I met with who told me my market is too saturated, its too expensive to produce, there’s too many working components, etc.. What they didn’t know is the passion and drive I have in order to succeed no matter what obstacle I have to overcome. The only thing that can prevent you from succeeding is YOURSELF.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My company Infinite Coolers, provides the first cooler with four retractable wheels. It eliminates the issue of trying to haul around a heavy traditional cooler completely. You must remember nothing good that comes in life is easy. You will have setbacks, it will take time, but if you have the ability to push through those obstacles nothing can stop you. I want the world to know that I am just a normal guy that had a dream, pursued it, never gave up and hear I am. By no means am I where I want to be in business, but I can say it with confidence that I am on the right track.

Any great local spots you’d like to shoutout?
I love the outdoors so I would probably take them to the lake, There are plenty of lakes surrounding Dallas.

Who else deserves some credit and recognition?
One person that had a major impact on my life and how I get after it every single day, is David Goggins. I highly encourage all of you to read his book titled “Cant Hurt Me”

Website: www.infinite-coolers.com
Instagram: www.instagram.com/infinitecoolers
Facebook: www.facebook.com/infinitecoolers
Youtube: https://www.youtube.com/channel/UCIn2iU0JPu5QD9kHKBOUiYA