We had the good fortune of connecting with Adrianne Argumaniz and we’ve shared our conversation below.
Hi Adrianne, how do you think about risk?
Let’s talk about risk. When people think about risk-taking in conjunction with owning a business, they usually think about all things money. What if I lose money? How much will I lose? Will I fail? Go bankrupt? How much savings? Life savings? What they don’t think about is risking a personal life. Money is replaceable. What you really risk when opening a business is your identity. Who will you become? Who will stand beside you? Support you? Who will your friends be? Who will respect your boundaries, the limits that are necessary to be successful in business? Who will honor you when you can’t rub elbows in the community? You risk your family. You hope your family will lift you when you’re mentally and emotionally drained. You hope your children understand that you’re not there because you are providing for them and setting them up for a future. You risk yourself spiritually. You hope people are going to understand where you stand politically and spiritually? After all, your business is what you have worked so hard for, a business that is not controlled by anyone else. However, to some degree you’re owned by your customers and your clients. They are who pay your bills. What will you risk for them? Will you risk them for your beliefs? Risk is a word that reaches far more than money. It’s everything you are as a person. A business owner.
Alright, so let’s move onto what keeps you busy professionally?
I have been a stylist for 15 years. I absolutely adore what I do. However, I always like a good challenge. I actually owned a couple other businesses before settling in on my career as a stylist. Being a math and science girl, these things came easily for me. Cutting hair is more like geometry. A dot-to-dot game if you will. However, color is a science. I spent the first 5 years mastering the art of color, learning the law of color and how to correct color. Understanding each client who sat in my chair was a different canvas. Usually, I start art on something blank. Clients are not blank. They are actually a smorgasbord of color, and they usually want a new result every time. Their interpretation of results can differ from yours because they are looking through different lenses. So, the art now is not only law of color, or drawing the cut precisely how they ask, but it’s also in the consultation and communication with the client. After 5 years, I opened my salon. Now, I am continuing to educate myself in cosmetology, but I am also learning business. This education is not the kind that I would learn in a local college classroom. I have graduated the College of Hard Knocks, possibly the valedictorian with a 4.0 and highest honors! I love doing everything the hard way, getting my hands dirty and trying it myself. At 10 years in, I went back to school for Microblading and Permanent make up. The first school I went to did not impress me. In fact, I thought I had wasted my time and money. That’s not how I roll though. When I want something, I stop at nothing. I don’t allow failure to cross my mind. I found another school, and another until I had schooled all over the country. Here I am, 15 years later with a successful salon, 13 girls who work with me, and I get to make women feel good about themselves, not just the kind of confidence newly blonde hair can give them, but a confidence of putting brows on a woman who just completed her last round of chemo. Have I had challenges along the way? Sure! Debt up to my eyeballs. Many other trials. This is what I will say about that… A racehorse never looks left or right. Only to the finish line. It doesn’t know the horse next to it is competing, it’s only trying to do its best. Truly empowering women is in my actions, not my words, and my job is a reflection of who I am as a person. My clientele, professionalism and reputation prove that.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Gah! We live in Texas! Dallas/Fort Worth! We have some awesome things to explore! Clearfork in Fort Worth or Highland Village/North Park for shopping, Lunch at Rise in Clearfork Winslow’s Cafe or anywhere off Magnolia Stroll the streets of Downtown Fort Worth, all things stockyards! Making sure we capture all the cutest photos under the signs and in front of the brick walls Kayaking at Panther Island or even picnicking! Checking out Dallas Market and the Trade Center is definitely a must! Joe Ts for margaritas and chips! Catch a Ranger or Cowboy game or just hang at Texas Live for a beer! Dallas Stars never disappoint. Even the girliest girl can enjoy a live game! Reunion Tower is cool to see the Dallas Skyline. Six Flags is always a must! I would hope it’s Holiday in the Park season! So many cool concerts and live music venues! Billy Bobs or Del Norte tacos in Godley. Dress up or dress down, always a good time! And Babes Chicken House! We have one in Burleson, but Roanoke has a cool downtown to shop too. Waco for the Silos and Magnolia shopping, food truck Hopping and content for your Instagram! If you stayed a week, we could also hit up 6th street in Austin or even Winstar Casino! I’m very fly-by-the-seat-of-my-pants and love to find the hole-in-the-wall joints! Taco trucks are life!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Naysayers, challenges and new adventures motivate me. Since I was two years old, I would say “I will do it myself.” To anyone who told me I couldn’t, I would say, “Thank you.”
Emily Fiscus Photography