Often we don’t have to reinvent the wheel to learn something new – we can just ask experts in the field who can draw on their experience to enlighten us. Below, we’ve shared insights insiders from various industries have shared with us.

Shevon Williams | The CMO for Small Businesses

Marketing is a highly complex and multi-faceted industry. There are a plethora of marketing ideas and tactics out there, but I’m a strong believer in having a solid strategic approach to serve as a guide for all your marketing activities. I’ve seen companies proceed with executing tactics like social content or partnerships without having a solid understanding of their target audience, brand positioning, or strategic approach. These foundational elements are critical to long-term brand success and are key areas of focus when I partner with my clients. Read more>>

Jeff Biggars | Hatter

One thing I don’t think a lot of people realize is just how much work goes into making a hat. A lot of people just kind of assume that they’re stamped out somewhere, and that’s far from what we actually do. There is a lot of machine work on century old machines, along with a ton of handcrafting that takes years to learn. There is also a lot of down time to allow the hat to cure between steps. An average custom hat takes us 7 to 10 days to make using the process that we have put together with almost 25 years of experience. When we give folks tours of the backroom it really opens their eyes. Read more>>

Renee Caldwell | CEO

I think many pregnant moms are not aware that some ultrasound imaging companies do not employ medical professionals in their prenatal imaging centers. They often use misleading marketing slogans such as “Certified Provider” or “Trusted Seal.” They even create emblems or group accreditation symbols that could mislead the general public into thinking they are recognized by a medical organization when in fact they are not. At Stork Vision we only employ trained medical professionals that are recognized by organizations such as the American Registry for Diagnostic Medical Sonography® (ARDMS®), the American College of Obstetricians and Gynecologists (ACOG), the American Institute of Ultrasound in Medicine (AIUM), the Association for Women Radiologists (AAWR), and the American College of Radiology® (ACR®). Our accreditation standards far exceed those in individual State and Federal compliance regulations. Read more>>