Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Courtney & Stacey Moeslein | Food Bloggers

We devised the idea for our business through conversations with our co-workers. When we worked in office environments, our co-workers often commented on how delicious our lunches smelled and would ask for the recipes. Read more>>

Dami Babaniji | Physician and Entrepreneur

The V.I.P. LIPPY story is interesting because it was not born from a place of fun and fluff but rather from pain that turned into purpose. As an internal medicine physician, I never once imagined or even considered going into the beauty cosmetics industry… Read more>>

Jada Fuhrman | Online western boutique owner

I started The Salty Cowgirl by accident! In 2017, before social media had completely taken over, I started a Facebook page to share funny quotes and pictures of cowgirl life. Most of the posts were pretty sassy and the page grew like wildfire. I knew I was onto something but really had no idea how to grow an online business and did not have a budget to start one. Read more>>