We had the good fortune of connecting with Yaser Khalaf and we’ve shared our conversation below.

Hi Yaser, what is the most important factor behind your success?
Persistence and Consistency. Success, for me, was built by working on my craft over and over, and constanlty relearning my skills and techniques until I perfected them.

What should our readers know about your business?
Yela Concepts is at the forefront of all of my businesses. We create & operate over a dozen restaurants, fast-casual & full dining, as well as, various food halls around the nation. Most of our restaurants are themed around Mediterranean cuisine, such as Darna Eatery in Legacy West. Our company focuses on elevating not only Mediterranean cuisine, but the dining experience in general.

We strive to make sure our guests feel like they are dining in our own home. Our hospitality, eccentric dishes, & ambience are a driving factor in our company’s success.

It was definitely not easy to get to the point of having various concepts nationwide. It took a lot of trial and errors, and sometimes felt very unrewarding for the amount of time and effort I sacrificed from my life. But, my passion for creating spectacular restaurants and running a formidable business always kept me going!

Hard work & consistency keeps me going everyday!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Aside from our restaurants,

My family and I spend most our time around the Park Cities area. I would definitely take them out to Highland Park Village and dine at Honor Bar.

Or go down a couple blocks and check out Hillstone, R+D, Il Bracco, etc. Plentiful amazing restaurants in the area, and they are our personal favorites as well!

Legacy West is also a beautiful area, and one of my favorite spots in North Texas. The diversity of food and people is always refreshing to see! And it’s also home to our newest concept, Darna!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Kate, my wife. She’s the most loving and supportive person I’ve ever known. Together, we have been through a lot of highs and lows in our career. But, we continue to elevate our potential over and over. There’s no wife or mother as hard working as her, and I wouldn’t imagine being in the place im in without her.

Website: yelaconcepts.com

Instagram: instagram.com/yaserkhalaf

Facebook: facebook.com/yaserkhalaf

Other: memarcg.com

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.