Risk is the most common topic that comes up in our conversations with entrepreneurs and so each week we ask entrepreneurs to talk to us on the record about how they think about risk.

Lisa Arendell | Integrative Health & Fitness Coach

Jumping first, then building my parachute on the way down. My first bite of the entrepreneurship bug took place in the 7th grade. I remember having the clever idea of buying highlighters in the store and selling them to my classmates for .25 above cost. It worked. I was hooked! Read more>>

Marc Pickren | Operating Partner, Venture Capital

Here’s the deal with how taking risks has shaped my life. Early on in my career, I played it safe. I always went for the safety of a company and comfortable job, not really pushing myself. But over time, I got bored with that. I started taking more chances, leaving those safe roles to try out tougher gigs and learn new stuff. It became a pattern – always pivoting to the next challenge. It’s definitely paid off in some ways. Read more>>

Sara Baumann | Artist

Risk has been a pivotal part of my journey. While working as an occupational therapist, I felt a pull to pursue my passion for art more seriously, this led me to take a significant leap. I created a collection of artworks and decided to make them available on the blockchain. It was a new frontier for me, and I wasn’t sure how it would pan out. But I knew that if I didn’t take the risk, I would always wonder “what if.” That collection eventually sold out, and it became the catalyst for my transition into becoming a full-time artist. Read more>>