There are so many factors that can play a role in determining our results, performance and ultimately our success, but some factors matter more than others. We asked folks what they felt was the most important factor driving their success.

Gabriela Yvonne | Product Formulator & 2D Concept Artist

The success behind my brand is drawing inspiration from an authentic place no matter what part of the process I’m in. If I begin to slide into what others might expect of me too much, I will lose that initial creative spark that fuels my product formulations or my art. Both businesses became successful and they’re different sides of me, but with a similar approach. Read more>>

Rachael Williams | Author, Speaker, and Coach

One of the most important factors behind the success of my brand is authentic community. A big part of my brand is based on teaching women how to boldly walk in their true identity and I cannot do that without authentic community. Read more>>

Jessica Ogden | Equine Branding Photographer

As an equine branding photographer, the most important factor behind the success of my business has been passion. I truly love what I do. Horses have impacted my life in the most profound way and anytime I get to work with them and the people who love them, my soul feels like its on fire. Beyond that, I get to help small businesses succeed by reaching more customers. Read more>>

Todd Crane | Baker (Owner)

The most important factor behind our success is honest representation of what we are, where we are, and who we are. We’re not going to pretend we’re something that we’re not. Read more>>

Lance Perry | Podcaster | Photographer | RYT 200

Keeping it extremely simple. We have one wildly important goal with our podcast: share the everyday experience through stories, We believe that everyone has a story to tell and often times we look past the ordinary, everyday things that connect us. We also believe that when people hear other artists, business owners and creatives sharing their journey it can inspire people to take that next step. Read more>>

Lautaro Gigante | Del Campo Empanadas Owner

Here at Del Campo, We strive to bring a piece of our love and culture to the streets of Keller. Importing the culinary essentials to make authentic Argentine empanadas is a difficult task that faces many international challenges on its way to Keller. We like to think our success has to do with the love behind the craft. All of our food is homemade by hand and from scratch, cooked and sold same day essentially. Read more>>

Hannah Dimmitt | Portrait, Product, and Fine Art Photographer

The most important factor behind my success is staying true to myself and creating freely. I am not a technical photographer by any means and oftentimes I have an untraditional approach to the way I do things. That used to bother me, thinking- oh I have to do it this way instead, I have to be this way, etc, etc. But when I let go of that standard for myself I was creating, realized there really are no rules, is when I truly blossomed! Read more>>

Madie Conn | Founder & CEO of Serene Digital Studio

Telling a story. There are so many brands that miss this vital piece to the puzzle. A question that ask myself often is: “What story are you telling?”. As a social media marketing company, we have to not only think about this question for ourselves, but for the brands that we work with. Whether we realize it or not, we as consumers show up on social media to receive information that benefits us, not so much others. Read more>>

Rachel Lee | Recipe Developer & Food Blogger

Passion is the driving factor behind @recipeswithrach. I have a love of all things food, and I want to highlight awesome recipes with my followers, whether it be a new recipe I am trying or a recipe that has been passed down by my family. When COVID hit, I also wanted to support the local restaurants in my area and use my platform to help spread the word for these local businesses. Read more>>