We had the good fortune of connecting with Zaakirah Muhammad and we’ve shared our conversation below.
Hi Zaakirah, we’d love to hear more about how you thought about starting your own business?
I started the creative marketing agency called Phocused Media Group because it is a play on the words Photography and Focus as originally it was going to be a media company of photographers. It later was combined to include social media advertising and photography services. I wanted a safe place for women of color to thrive creatively and make an impact in the livelihood of other small businesses.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The things that set Phocused Media Group apart are the naturally creative eye that we have and a knack for listening to our clients, solving their problems, and fulfilling their needs. We are most proud of doing our part to bridge the pay gap between men and women in the marketing and advertising industry. We are also proud to inspire women entrepreneurs to step outside of their comfort zone and in return grow their businesses. With 10+ years of experience as a brand strategist for 20+ small businesses and nonprofits, there was a lot of grit, resilience, and hard work.
While living with pre existing conditions, we prioritize mental health.
We also value integrity, transparency, and flexibility.
We understand that life happens along the journey, but all of the experiences, good or bad, eventually come full circle.
Phocused was chosen as a media group because we are always evolving as media continuously evolves.
Our services include done for you and done with you design, consulting, and photography packages.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Enjoy taking the DART train on the Orange Line that goes right through downtown Dallas. There’s a lot to see, do, and learn. Hop off and walk around Pearl Street. Make room in your schedule and in your wallet for the many delicious eateries and local shops. Stroll through Klyde Warren Park after you eat a delicious steak made by the world famous Salt Bae aka Nusr-et. Be sure to follow the Dallas and/or Fort Worth hashtag or social media pages to discover events that are happening throughout the week.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to shout out all of the past and future clients that help keep Phocused Media Group afloat and the tribe behind the scenes that keep me as the CEO, afloat, mentally, physically, and spiritually.
RCK Photography, Creative Doyenne, Nayyar Photography,