We had the good fortune of connecting with Veronica Bradley and we’ve shared our conversation below.
Hi Veronica, what do you attribute your success to?
Stubbornness. Usually, I would say being stubborn can be a detriment to a person, but launching and sustaining a business like mine during a global pandemic–where we were legally and morally barred from operating at a sustainable volume–stubbornness is what got us through. Failing wasn’t an option, and we were more than determined to keep going, we absolutely refused to consider failing or giving up. Stubbornness kept us fighting, and it’s going to keep us throwing proverbial punches for years.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I come from the advertising world, and I’m glad I do. Most people burn out and leave advertising in their 30s, which is okay. The good news is that advertising and marketing help you build really handy skills that translate to other industries. So, I took my knack for communication, organization, presentation, and even ideation, and used them to build Vector Brewing with my husband, who happens to be one of the most talented designers I’ve ever met. For the first time, we got to be in control of a brand without anyone else’s input. And for the things we didn’t know how to do–run a taproom, build a kitchen–we hired really talented people for. Did we make mistakes. Of course, we did. We’re only human. But like most things that you do for the first time, you have to mess up to learn. and now that our business is a year old (and it survived a global pandemic), we’re ready to really show everyone what we can do!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
White Rock Lake is a must, and it’s even better on a bike. And I can’t resist taking people to the Dallas Arboretum. It’s a true oasis in the middle of the Metroplex. When it comes to food and drink, there just isn’t enough time to try everything. We’re such a fantastic place with so much flavor. Kalachandji’s comes to mind for some fun vegetarian fare. Resident Taqueria in Lake Highlands has some of the best tacos I’ve ever had (and if you can catch one of their sandwich popups–oh em gee). And in addition to my little spot of Vector Brewing, you can’t go wrong with any of the local breweries and brewpubs.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout Lake Highlands. Our part of East Dallas inspired Vector Brewing. We wouldn’t have taken the first step if we didn’t know we’d have support. And as we got further and further into the process, we felt the energy of our neighborhood push us forward. Even during COVID, people came, people drank, people ate. When we made mistakes, they forgave us and let us make it right. When we had success, they celebrated along with us. I cannot wait to pack the place when we’re all ready to party and thank Lake Highlands properly.
All images are by us.