We had the good fortune of connecting with Tamara Batsell and we’ve shared our conversation below.
Hi Tamara, we’d love to hear more about how you thought about starting your own business?
When I hit the age of 40 I felt “some kinda way”. I did a pause and thought where did the time go. Am I now considered old? As I observed conversations with women in this age bracket it appeared that many didn’t feel good about being in this chapter of life. They were struggling with feeling undesirable, invisible, and lost about what direction to go in life. Once I had my momentary “pity party” about turning 40 I realized how blessed I was to feel good and be able to create whatever life I wanted for myself. My constitution in life has always been to not excuses but to make changes. A positive mindset is everything and I wanted to share this with the tribe of women who were over the age of 40. So, I started a fashion/lifestyle blog to celebrate the woman over 40. For many years I have been involved in the beauty industry. Although I have over 20 years of work experience in social services/health care in my spare time I did some modeling, personal styling, and makeup artistry work. I got to know many in the Dallas creative community and have a real passion for helping people look and feel their best. All of this is what drove me to create my brand TBStyleWorks.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
It hasn’t been too long ago that I would use the word creative when describing myself. I started created social media content a couple of years ago with my blog. That was no joke learning about WordPress and websites. But, I got it done with some outsourcing help. I’m a 50 plus woman learning about social media, Instagram, TikTok, Clubhouse, and Youtube. Many would think this is a young person’s game but no! It’s anybody’s game who wants to get in. I’ve transitioned into creating more videos instead of blogging and that has been challenging but exciting. The videos are beauty-based and short but the learning curve is long. I’ve learned to be assertive and ask questions. I seek out those that are doing great work and ask them questions. I’m constantly trying to figure out how I can improve. Again, Youtube is your friend!!! Join FB groups in your niche, knowledge, and help are in these communities. What I’ve created so far came out of doing the homework. Seeking knowledge, Being supportive of others. Offering value and trying to solve a problem. Give more than I ask. I’m most proud that I haven’t given up. I want to make a difference and be of service. My brand TBStyleWorks is about the empowerment of embracing the mid-chapter in life. How to look and feel good along with finding resources and inspiration along the journey. I’d consider myself an age disruptor! And my mission is to help people (especially the woman over 40) live the life that they want.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’d probably go grocery shopping cause everybody loves a home-cooked meal. I’d go by Eatzies to grab some goodies for sure. Dallas has some of the most fabulous restaurants in the country so I’m sure we would be hitting some of these spots. – Breadwinners (brunch) good food and people watching – Love Perry’s for happy hour. They have a great chopped salad! – Crab Cakes and vodka on tap at Kenny’s Firewood Grill in Addison – I’m a cigar smoker so I’d take them by my home lounge D & B Cigar Corner in Mesquite, TX – Hang with my friends who are great cooks and like to throw things on the grill. We have great dialogue when we get together. – Since COVID I’m cautious about big crowds so as much as possible I’d be doing patios and friends – Uptown to walk/window shop and get a turkey burger at Village Burger -Mi Cocina for the frozen drinks – Downtown Dallas for rooftop Statler Hotel and stop and see the “Eye”
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Of course my mom!! She had impeccable style but more than that she was a woman of integrity and service. Her example is everything. I hired business coaches who helped me to understand how to get started, the necessary tools, find my niche, automation, branding strategies, and so much more. Aprille Franks, Precious Bivings, and Wendy Nicole Anderson are the real deal Youtube University I would like to that for all the free information and teaching content. I’ve spent hundreds of hours learning from the Youtube platform. Dallas photographers I’ve worked with to create great images. Tal Cambell was one of the first photogs I worked with when moving to Dallas, TX. He taught me so much about moving in front of the camera. The late Kevin Dukes and I did so much work together, He was so gifted and we became friends. His passing really hurt and I miss his spirit to this day. A big shoutout to Greg Jones who I’ve been working with over the past couple of years. Eryk Gross who shot a boudoir session that I will never forget. Kris Will the first female photographer who did a bomb job!! My sister, Alistair Young who is my cheerleader and supporter in so many ways. And last by not least those special friends that encourage and ask about how things are going, Those that press the share button and refer me to others. I’d like to thank my sister-friend Key McClain for referring me to Shoutout we have done work together and support each other through the good and the bad. Also, an online community that has offered me a chance to expand my exposure to more women is the “Forever Fierce Midlife Matters FB Group. The founder of the group Catherine Grace O’Connell has been a mentor and big supporter of mine. The podcasters that have invited to their shows, and the community events I’m so grateful for these opportunities. Plus, online friends that I have never met. It may sound weird but there are women who support me through their comments and DM’s saying my platform and voice are making a difference. Thank you!!!!
Some of the pictures from Greg Jones