We had the good fortune of connecting with Sydney Bass and we’ve shared our conversation below.
Hi Sydney, the decisions we make often shape our story in profound ways. What was one of the most difficult decisions you’ve had to make?
I went through a low period in my business where my expenses outweighed my income – I had to make really hard decisions about cutting expenses – like my car payment, and services that, while they were bringing in some money, weren’t profitable. The lows of being a creative entrepreneur aren’t always talked about and it allowed me to rethink, strategically, the financial structure of my business – from expenses that weren’t necessary to services I was offering to what I was charging. And in my business coaching practice, this experience has given me a rich well to draw from when talking about the importance of money with my clients.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started my business as a personal stylist by getting laid off from my full time job. I knew then I was meant to work for myself, it was just a matter of making it happen. And no! It was definitely not easy.
As a personal stylist, I help women create sustainable and timeless core wardrobes that work for them, not against them. It’s become more common now, but when I first started my business, the idea of shopping second hand or keeping items beyond a few seasons was pretty new. I don’t believe every closet has to be a capsule closet though – far from it! I teach my clients how to create smaller wardrobes of classic pieces that are brought to life by all the fun things they love the most – shoes, bags, or jewelry – that they are drawn to. I love a minimal wardrobe with maximal accessories!
As a business coach, I focus on teaching my clients (other personal stylists) how to create a high dollar signature service that packages their expertise in a way that brings incredible value to their clients, while also giving them a sustainable way to move forward in their business. Knowing the business side is so important, and I’m incredibly skilled at helping create systems and processes that support each of my clients in their own unique businesses.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
[My edited note – I live in Richmond, VA so I’m not sure I can really answer this question if you are looking for Dallas answers! I’ll answer for my city.]
VISIT – the outdoors! Richmond is an incredibly unique city that has a huge river running right through the heart of it – and it calls to all nature lovers – with everything from stellar mountain bike trails, up to class 5 rapids for paddling, climbing, and of course, just sitting outside taking it all in. Specifically I’d send my guests to Belle Isle and the Tyler Potterfield Bridge where you can soak up all the sun.
EAT – Tulsi – amazing Indian in Carytown; Stella’s – Greek in the Museum District; Little Nickel – tropical diner with the best nachos in town (sounds weird, so trust me) in Forest Hill; Pizza Bones for amazing in Church Hill; Recluse Roasting – the best coffee + pastries (made by Pizza Bones!) located in an alley in Scott’s Addition; Tabol Brewing – beers in North Side; Charm School – the best vegan icecream (and regular) with chef worthy flavor combos in Downtown.
DO – Virginia Museum of Fine Arts (free gorgeous museum), RVA Comedy Coalition (see as show, laugh a lot!), Common House (great co-working spot for the day). There is also a LOT of history to take in!
SHOP – Carytown area, upper East Broad Street area + tons of little shops tucked away everywhere.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’ve gotten into reading those author acknowledgements at the back of books lately, so what fun to write my own!
Truly truly, there are so many people who have contributed to where I am, how I got here, and how I’ve grown along the way.
First and foremost – my husband Sean, who’s calm presence and acceptance of me just as I am now has truly granted me the space that allows me to flourish – just as I am.
To my best friend Jai who has been with me since age 13 and our countless self-styled and self-photographed shoots
To Alive OS & Suzy Batiz who has introduced me to Shelsea Sanchez – my lead mentor x 2 and Erica Thomason and Shannon Allen- my fellow mentors – beautiful women and creatives, inside and out
To Tracy Goodwin who helped me feel safe sharing my voice
To Micheal Brown who first showed me how dim I had become and who helped be free to shine
To my clients – in styling and coaching – for putting their trust in me and helping them organize not only their wardrobes, but their business lives.
Kaytee Lauren – https://www.instagram.com/kayteelaurenphoto/