We had the good fortune of connecting with Simone` Lewis-Pidgeon and we’ve shared our conversation below.

Hi Simone`, can you walk us through the thought-process of starting your business?
For several years, I wanted to start a business to increase my stream of income. It can be quite stressful working for someone else, supporting another company, pouring out to their dream, mission and goals and you go unnoticed & unrecognized for the value and quality of work you put in. I believe so many people stay at jobs they do not enjoy or do not feel valued because that is their only stream of income and it can be terrifying starting all over somewhere else.

One thing, I did get a taste of working in childcare management is the freedom to travel between the different sites that I was over. After that, I knew going to one place day in and day out was not going to be as fulfilling. I knew then, after leaving that job, that sacrificing my time, energy & being underpaid for the sake of a company’s gain was not the life I chose for myself anymore. I began to test the waters of entrepreneurship through pursuing my own passions and skills.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I have always enjoyed creating! In every job in childcare I have had prior to entrepreneurship, I would always try to implement something creative from crafts and performances to carnivals and events! Knowing that I had a passion for creating, my journey began by saying yes to a need at my church. Back in 2017, my church was trying to build their volunteer team for social media. I thought it would be fun to help and perhaps improve on content creation in the process. Not only did I improve, I excelled! I now help train new volunteers with creating content and still enjoy learning new creative processes! In the midst of excelling, I also said yes to learning the photography side. This helped me to be able to understand so much better the connection of creating and capturing moments.

When the pandemic hit, I was stuck at the house homeschooling 2 elementary aged nieces, assisting with my very ill grandmother, and I knew that I needed to switch careers and have a flexible schedule. I started out as an Executive Admin and educating others about “How Money Works” and why Living Benefits are necessary. I still do this part-time, the education part, but it did not satisfy my passion to create. I saw an opportunity to get a NanoDegree from Udacity in Digital Marketing and I took it!

I never thought that course would be the catalyst for starting another business!

I enjoyed learning and growing my skills in Digital Marketing and once I obtained my NanoDegree, I faced a difficult decision. I could continue to cultivate my financial literacy business full-time or in my mind, disappoint those that poured into me, and give my new business my full attention. I chose the latter! I made up my mind that my life is not meant to be lived out by pleasing other people but going after the full potential and passions God has already placed within me!

Upon completing my NanoDegree, I reached out to the man that once mentored me in social media, and he presented an opportunity that I had been looking for. He already started a business in providing Digital Solutions to organizations and I was able to step right in, take on clients, learn new systems, and grow my skillsets that I will continue to build on.

Life will always present to you opportunities. Sometimes the opportunities are to learn and grow, sometimes it for us to take action and change. Whatever they are, never stop learning, never stop growing and NEVER stop taking action!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I grew up in Frisco, TX so watching everything build up around me was exciting!

I would definitely suggest visiting Legacy West. They have shopping, restaurants like Haywire, a 3 story restaurant with upscale southern comfort foods with a twist. Legacy Hall is a 3 story food court with a wine bar, tacos, crepes, barbecue and more. Don’t forget the frozen margs!!! They have a nice sitting area outside in the Box Garden with a stage for live performances.

Grandscape is another area to get lost in! Located in The Colony, there is plenty to do! Restaurants that you don’t typically see everywhere, Andretti, an indoor karting and arcade games, and little shops to stop in and explore!

Who else deserves some credit and recognition?
I can’t tell my whole story without acknowledging the guidance of my faith in God. With every transition into a new season in life, there was always a reason for it, something to learn, growing to do, actions to be made. The path that I took was not easy, but God blessed me every step of the way. Pursuing Entrepreneurship in a pandemic is crazy, bold, and nothing short of risky. If it wasn’t for the pushing, stretching and growing, I wouldn’t have the foundation that I have now. In everything I do or want to pursue, I always pray about it first and I have always received clarity in what to do next. And to be so indecisive, that alone is a miracle!

I cherish my active relationship with God, and I can’t help but also acknowledge my husband, Kendall Pidgeon. He has never questioned or doubted or discouraged me from going after my dreams, or answered prayers full of direction. He has motivated, encouraged, supported, and comforted me through it all and continues to do so! It truly makes all the difference to know that I have support within and around me!

Instagram: design_social_agency

Linkedin: Simone Pidgeon

Other: Email: info@designsocialagency.com

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