We had the good fortune of connecting with Sherry Potter and we’ve shared our conversation below.

Hi Sherry, have there been any changes in how you think about work-life balance?
Work life balance seems to be a worldwide quest. We believe it will create success and a greater sense of well being. There isn’t a perfect, one-size fits all scenario, as we must each find our own balance between work, family, friends and self. My personal view of this balance has evolved over time, which it should as we grow. I learn the most when I am off balance. You know that feeling, when you get grumpy and feel like you don’t have enough hours in the day! I have to step back and ask myself what is most important to me and am I giving it the attention it needs. I have found that I am a very spiritual person and when I get away from that core part of myself, I feel off. I have learned to recognize these signs and get back to my center in order to return to the calm I desire. It’s important for me to set clear boundaries that give me permission to say no to the things that are not aligned with a healthy work environment and my overall self care. As a Wedding Day Coordinator, it is my responsibility to bring calm to my clients on their biggest day! I can’t do that if I am not living in the realm of calm myself! God has blessed me with my talents and I love to share them with others! The overall goal for me is to have both, achievement and enjoyment, in everything I do, everyday! If I am doing this with gratitude, then I have the balance I need to enhance my everyday living. Life is worth living and celebrating! Look for your own everyday value, have gratitude, use tools to manage your time, find hobbies and love those around you!

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Memory Makers offers Wedding Day Coordination to the DFW Metroplex. We absolutely love logistics! Our mission is to handle Wedding Day logistics so our clients can be fully present in every moment with those who matter most!

Not every bride & groom wants or needs a Wedding “Planner”. Some of them find joy in planning their own wedding! And we think that’s awesome! Yet, on Wedding Day, they shouldn’t be the one directing all of their vendors, setting up details, running a timeline or worrying about the behind the scenes issues that arise, nor should their family and friends be assigned to this task. This is where Memory Makers comes in. Logistics is our super power and we love getting to see a bride & groom be present in every moment that counts on their big day!!

Memory Makers started as a seed planted many years ago when I was a child. My mom was the one who planned all of our church, school and personal life events. She passed on her creative talents and taught me how to be organized and to manage time so I could stay on track. She led by example on how to stay calm under pressure and how to be aware of the needs of those around you. When I got married and moved away, I naturally fell into the role of planner. Even though I got my degree in finance and accounting, I still had a desire to be around creatives! I didn’t officially start Memory Makers until I was in my 40s! I absolutely love what I do and find so much joy in every wedding I get to be a part of. I now have two team members and we love getting to network and meet other creatives in the wedding industry. I do limit the number of weddings we do each year so that my team can provide our very best at each and every event! I don’t want it to ever become just a “job”!!

Wedding planners/coordinators have to be organized and detail oriented by nature. What really sets Memory Makers apart is that our clients will tell you we bring a calm presence to the day, are very kind and completely trustworthy! We are a hard working team and want our clients to have a worry free wedding day!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Wow! Best friend in Dallas for a week!! Obviously we would start at my house with a bunch of friends playing the best card game ever, Taco, Cat, Goat, Cheese, Pizza! We’d hit up some great places for food during the week like Twisted Root in downtown Carrollton and Eno’s Pizza Tavern in the Bishop Arts District. Which also has some fun art walls and sculptures to take pics with. As we pass by Emporium Pies we wouldn’t hesitate to grab something yummy!

I love sunshine so we would enjoy walking around Klyde Warren Park where we could play in the fountains and get some fun pictures under the arch walkway. If we are up for more exercise on another day, we would rent bikes and bike around White Rock Lake. I haven’t been there at sunset but I’ve heard it’s beautiful at that time of the day.

Without a doubt we would spend a few hours at Flower Child chatting and eating their amazing gluten free mac and cheese while admiring all of their amazing plants! Speaking of plants, a stop by Flourish Flowers and Gifts in downtown Lewisville is a must!! You can never have too many succulents! We’d take a picture out front on their iconic pink benches, and then swing over to downtown Grapevine for some wine tasting.

A couple evenings would be filled with fantastic food and live music in Deep Ellum. Every other night would end with friends playing Nertz or TCGCP at my house! Life is good!!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
All credit is due to God! He has blessed me with the talents I have and has put so many amazing people in my path that have blessed me beyond measure! Recently, during the pandemic, I gained an unexpected mentor. David Tutera, who most know as the host of My Fair Wedding, and as a celebrity wedding planner. David opened up a mentor program that I had the privilege to join. Zoom calls with David have been enlightening and the knowledge gained has empowered Memory Makers to become an expert in Wedding Day Coordination and a terrific resource for our clients.
My family has always been a huge support! Growing up, my mom taught me everything I know in the creative world and my dad taught me everything I know about finance. It’s a perfect balance when you own a business. My husband is my rock! He supports everything I do and is my sounding board for ideas. We have three boys, with the youngest almost 16. I love seeing them set goals for their future and they continue to inspire me as they reach milestones in life!
I have to give one more shoutout to mentor David Neagle, the founder of Life Is Now, Inc. He is a mindset coach and his podcast, The Successful Mind, has given me a boost in confidence to keep taking the next step in growing my business toward what I truly desire.

Website: https://www.memorymakerswedco.com/

Instagram: https://www.instagram.com/memorymakerswedco/?hl=en

Facebook: https://www.facebook.com/MemoryMakersWedCo

Image Credits
Kiser Images Leah Goetzel Photography Sarah Slover Photography Al Gawlik Photography Lily Hayes Photography Tiffany Hopwood Photography

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.