We had the good fortune of connecting with Shayauna Richmond and we’ve shared our conversation below.
Hi Shayauna, we’d love to hear more about how you thought about starting your own business?
My thought process starting my business was, their are so many girls out there going through the same thing as me. If i can help just ONE then what I’m going through right now will all be worth it! At the beginning of starting my business i was depressed, suicidal, misunderstood, lost.. the list could go on. At the time, I figured i could at least get my outer appearance together, since I’m so messed inside. But little did i know that, working out would help heal me from the inside out.What should our readers know about your business?
PressureMade Athletics is all about fitness. Not just physical fitness but overall mental and emotional fitness as well. We believe that fitness starts within. We believe that it is important not only to work on yourself physically but mentally and emotionally as well. PressureMade Athletics apparel was launched last year, 2020. My goal with this apparel line is to help women feel good while working out. “ when you look good, you feel good” My journey as an entrepreneur has been very interesting to say the least. Starting off i had no clue what i was doing and sometimes i still don’t lol but one thing, i knew that if just keep going it’s going to get better.. it has too! And thank God it did. Of course I’m not where i want to be but I’m in a much better place than before. More knowledgeable, more educated, more determined, BIGGER goals, self improvement and so much more! I’d say the number one lessons i have learned so far is that, nothing will be perfect so stop waisting time waiting for the “ right time” as a perfectionist myself. Everything has to be done perfectly and a certain way but i had to realize that the longer i wait for the “ perfect time” I’m waisting time. In the words of a close friend “ just do it, it will get better later” I know their are many fitness brands out their but one thing that makes me stand out is that PressureMade Athletics we believe that fitness starts within, and that is what i would for the world to know about my brand. “ Fitness starts within” strive to be the best version of yourself, not only physically but mentally and emotionally as well.Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
A whole week?! Let’s get it bestie! Lol We would travel in a RV, site seeing everything! How first stop would probably be Mexico. Going hiking, trying out bizarre foods and really just seeing sight seeing many places that you wouldn’t see when traveling by plane. Next stop would be LA baby!! I’ve always thought i was a Cali girl at heart lol i love California! While in Cali we would hit the beach, hit up some yummy taco places Cali is known for and just have the best time of our lives!The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to shout out so many people that has helped me throughout my journey. But the main person would be my mom, from day one she has believed in my dream even when it didn’t make since. She has supported me when no one else would. And she encourages me to keep going when i felt like giving up.