We had the good fortune of connecting with Saudia Moore and we’ve shared our conversation below.
Hi Saudia, can you walk us through the thought-process of starting your business?
The thought process behind starting my own business was first realizing that I have talents and ideas within me that weren’t meant to just remain as ideas. Though I had already been a professional in a creative industry, I took on another venture in writing, something I’ve always wanted to do, I landed a position as a style writer for a major website who, at the time, focused on “boss” women and admirable style and business moves. I would report on the current events of celebrities while giving the information behind what they wore, and sometimes interview women of interest. When the content creators were waning, I picked up covering other topics in addition to style, and people were so drawn to the content that contained my personal views. By the time that website took a different turn, I realized just how much more valuable my original content was. I then started my own website to have an outlet for content that I felt society needed.
Alright, so let’s move onto what keeps you busy professionally?
I have a holistic self care brand called “The Holistic Makeover”. The Holistic Makeover is inspired by the foundation that I have set for approaching life, no matter what I do. I am big on energy. I believe that being your best in any aspect of life requires the energy of looking great, feeling great, and thinking great. These things, in my view, are all connected in some way. What sets this brand apart from others is that most self care brands and blogs only focus on the physical aspects of self care. I advocate for “holistic self care” because I know that effective self care also requires mental, emotional, spiritual, and energetic attention. I am proud to see that I have readers of my content all across the world, and that is something that I totally was not expecting. That brings me to a valuable lesson that I’ve learned along the way: Do not limit yourself. I got to where I am professionally with this brand (and in other ventures) by being myself and embracing the gifts that comes naturally, rather than trying follow the “wave” of others, or trying to be what is “ideal” or “expected” from me. This particular brand has evolved so much, and has of course had its challenges. The challenges that I’ve mostly faced was finding “popular” and trending content, a content that was instilled in me as a writer for a major website. Once I gave that superficial mindset up, gained focus, and became completely genuine in my content, things became enjoyable and I’ve connected with my audience and purpose more. I want the world to know that The Holistic Makeover is not only a simple blog, or just something to do. It is a philosophy of foundation. Self care and how we approach it is the foundation of our futures.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If a friend was visiting the DFW, and I wanted to show them the best time ever, I would have to introduce them to some of my favorite vegan spots: ITSO Vegan or Sankofa Kitchen. As a lover of jazz and music, I would take them to Scat Jazz Lounge in downtown Fort Worth, but before that, I’d suggest a pampering experience at either Culture Nail Bar in Arlington or Pink Pedi in Dallas. In my view, some of the most fun an exciting people and things to check out are found in the events that have been produced by some of DFW’s creatives and entrepreneurs. You meet some of the most genuine, professional, and ambitious people at the various entertainment and fashion productions put on by the city’s very own creatives.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would have to shoutout The University of Arkansas at Pine Bluff, my alma mater, where my education there set a major foundation in my professional path and social intelligence. During my time there my studies, and the programs that I was involved in has prepared me in unexpected ways that are valuable for a lifetime. The university was also the first place that I was introduced to business principles and the career paths available to me.