We had the good fortune of connecting with Sarah Tew and we’ve shared our conversation below.
Hi Sarah, can you walk us through the thought-process of starting your business?
I started Tewlip Designs in the middle of the Corona Virus pandemic because I was longing for creativity. The year prior I had picked the word “create” to inspire my year so it’s funny that in the next year of isolation I would not only find myself stepping into a creative space, but one that I was crafting on my own. I gave birth to my daughter, Hazel, back in April 2020 right after everything was starting to lock down and someone had gifted me two of the cutest baby items with my daughter’s monogram. I instantly thought, “I could do this!” My Nanna, has been crafting beautiful embroidery designs for my entire life so what better excuse to get some one on one time with her. I had her sit down with me one weekend to basically give me an Embroidery 101 class and I just started dreaming from there. I knew I wanted to start small by just showing off a few items on my Instagram page to see what the feedback would be from family and friends. It wasn’t long before I started getting referrals and people reaching out through my instagram page for monogram projects. It has been so fun learning a new skill and turning it into a business that gives be a lot of joy. The unexpected support and reconnection with old friends and co-workers has made this start-up the most fun part for me! I’m only 9 months into this new adventure and I’m taking it one day at a time while dreaming up where I’d like to be another 9 months from now. Skies the limit! 😉
Who else deserves some credit and recognition?
My Nanna (Joan Tucker)! She has been my biggest help and teacher through this journey of starting an embroidery business. I wouldn’t give back any of the time or conversations we’ve been able to have about learning her favorite craft. I can always count on her to leave an encouraging note when I post a new project on my social media pages.