We had the good fortune of connecting with Rashelle Whiteharris and we’ve shared our conversation below.
Hi Rashelle, is there something that you feel is most responsible for your success?
I truly believe that Women’s Collective has had so much success because we have a sisterhood that is invested in our mission. We have been able to grow solely on word of mouth so far because our community loves to share our brand and products with people they know.
What should our readers know about your business?
Women’s Collective is a brand that focuses on supporting and empowering women. We have a quarterly subscription box that features 6-8 items from women-owned brands and we recently launched an online marketplace so we could have the ability to share more women-owned brands with our community. Our mission sets us apart from a lot of other businesses because we focus on our community and the women we partner with above all else. Starting Women’s Collective Box was one of the most challenging things I have ever done. I was fueled by my passion to help tell the stories of women entrepreneurs and get their products into the hands of consumers, but I had no experience in retail or subscription boxes so everything was a learning process. I spent many nights online learning from articles and google searches about shipping, fulfillment and marketing. I also learned so much from women that were willing to walk me through some of the startup processes. Along the way I took all the knowledge that was shared and learned and applied it to the vision I had for Women’s Collective. If I wanted to share anything about Women’s Collective with the world, it would be that Women’s Collective is a space where women can come together, from all walks of life, and flourish. We will do anything to help support our sisters in business and community.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting my city (Allegan, MI) for the weekend, here’s the itinerary: Friday – Go for drinks at Stamped Robin and Wine Loft in Kalamazoo. Spend the evening exploring the walking mall in Kalamazoo and popping into the local shops and do some appetizer hopping at my favorite local restaurants (Elysium, Rustica and Principle). Saturday – Wake up and head to Saugatuck to grab coffee, visit oval beach and tour the local wineries. Before we leave, I would take them to grab a late lunch at our favorite sandwich shop, The Farmhouse Deli & Pantry. Then back home to change and get ready for dinner and drinks at BirdDog followed by a movie marathon at home. Sunday – Walk downtown Allegan and grab breakfast from Minnie’s. Take time to walk around downtown before they leave!
Who else deserves some credit and recognition?
The Women’s Collective sisterhood.