We had the good fortune of connecting with Ramat Dada and we’ve shared our conversation below.

Hi Ramat, can you walk us through the thought-process of starting your business?
My love for beauty will overpower every obstacle that I will face. When I launched my makeup brand I really didn’t know what to expect. All I knew was that I wanted to create makeup products that all beauty lovers will love and also tell a story through those products. I combined my interests of African Royalty and beauty. I came up with ideas that were unique to me and one of my favorite ideas was making our Majesty eyeshadow palette in the shape of a crown. All our products are vegan and cruelty free cosmetic products. Each product, color and item have a royal name correlating with its translation in various African languages. After planning, I launched Atara Jael Beauté a year later.

Alright, so let’s move onto what keeps you busy professionally?
We had the good fortune of connecting with Ramat Dada and we’ve shared our conversation below.I started my brand while I was still in undergrad, prior to starting I was doing makeup on campus. I am currently a first year Masters student studying Health Services Administration. Since I am a student I am still working towards my professional journey, but nothing good comes easy. I plan for everything months in advance and I feel like that is very helpful to me. I hate being last minute especially when it comes to career and business goals. I am constantly writing down new goals and working until I achieve them. This journey has been difficult, especially this year I’ve felt like I am constantly fighting a battle between what I want for my career vs my business. Growing up I have always had a dream of giving back through healthcare in Nigeria where my family is from but I have also always been very creative while having a passion for makeup. I will definitely say I am still learning everyday and trying to figure out ways to meet all my goals while including the things I love. One of the biggest lessons I have learned along the way is that everyone will not support you and you can’t expect them to do so. The people you know will most likely not be your target audience and that is okay, do research and find them. Once you find and define your specific target audience your business will begin to flow. You might have some down time but don’t be discouraged. Slowly but surely I will and you will get there.

I want the world to know that Atara Jael Beauté is more than just a makeup brand. I want to use my business to not only serve as a makeup and beauty brand but to educate individuals about African culture and give back to my community. I want to tell stories through each product and use African history to tie these things together. My brand serves many purposes: encouraging women to feel beautiful, knowledge of African culture and pushing individuals to keep pushing no matter the circumstances. Nothing good comes easy and even if you take a break, make sure you get back up and try again.


Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would definitely take them to Deep Ellum, when I first moved to Dallas I visited Harlowe and I loved the rooftop vibe! Also, XOXO Dining their food and atmosphere is amazing! When it comes to Nightlife I would say Amora, Niore, Lotus, Palms or Xsheesha! They play a lot of Afrobeats music and I love it!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Prayer is truly the master key! Shoutout to God for blessing me with an amazing support system! Shoutout to my parents, Mobolaji and Titilayo because I wouldn’t be where I am without them supporting me throughout this journey and always being there when I needed advice, or just a listening ear. Shoutout to my cousin Lasbat, she is truly my creative director and always has amazing ideas! Shoutout to my other cousin Wunmi who constantly sends me opportunities that can help grow my business. Shoutout to my mentor Saria, who I just recently met but has been supporting and believing in me. For those that don’t know, I applied for a grant early this year through Saria’s business, Manifest Your Purpose and I was chosen to be the winner. Saria believed in me and my vision and I couldn’t be more grateful. Shoutout to all my family, friends, customers, and those who share! I see you all and I am so very grateful! If I could name everyone one by one I would, but you all don’t know how much your support means to me. On days where I feel like giving up I remember the support I receive, the kind words and those who believe in me, and I choose to keep pushing.

Website: https://ajbeaute.com

Instagram: https://www.instagram.com/atarajaelofficial/ https://www.instagram.com/__badoo/

Linkedin: https://www.linkedin.com/in/rdada/

Twitter: https://twitter.com/atarajael https://twitter.com/__badoodada

Facebook: https://www.facebook.com/atarajael

Other: https://www.tiktok.com/@__badoo

Image Credits
Daniel Ebomwonyi Michael Taylor

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.