We had the good fortune of connecting with Michelle Norwood and we’ve shared our conversation below.
Hi Michelle, what do you attribute your success to?
On Building A Wedding Brand and Business: Invest In Your Relationships In the beginning, it felt like I just needed to get my name out there. Because I had been in the corporate world, exposed to marketing budgets and strategy decks, I felt like that’s what I was supposed to do. I spent the first two years building my business and getting my name out through advertising and marketing (and continues to do so). But it wasn’t until I really started networking and meeting the right people that my brand started to take off. Big Game Changers for my Business: Putting My Name On the Door There are pros and cons to using your name as your business name. But for Me, a name change was key. One of the biggest defining moments for me was when I changed the name of my business to my name. All of a sudden, everything about my business was personal and I felt connected to the work and my clients in a totally new way.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My Brand Mission: Planning With Purpose It’s planning and design with purpose. The work we do is truly collaborative with our clients because it’s so important that each and every detail holds meaning and is a true reflection of the client and their backgrounds. Planning with intention really means that even though it looks effortless, every detail is intentional. The wedding day details may look effortless, but they hold deep meaning for my couples.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Gosh, this depends on the time of year. I am a foodie, so we would definitely eat at Peche, Willie Mae’s Scotch House, Brunch at Brennan’s, Restaurant August and Cafe Du Monde. We would hang out at the Jazz Club in the Windsor Court or The Sazerac Bar in the Roosevelt Hotel and The Hot Tin Roof Top Bar in the Pontchartrain Hotel. Bourbon St, to take in the sighs then on to Frenchmen St to take in some great Jazz.
Who else deserves some credit and recognition?
My mom. When I started my business, she was right there with me every step of the way.
Mo Davis Photography Lance Nicoll’s Photography Hannah Pickle Photography