We had the good fortune of connecting with Merrie Spaeth and we’ve shared our conversation below.
Hi Merrie, what do you attribute your success to?
My company, Spaeth Communications, Inc. (Spaeth), was founded upon what turned out to be a revolutionary insight that has significant implications for individuals and companies. Most people approach communication with the mindset, “What do I want to say? What does the other person/audience need to know?” When we ask, how much does the listener remember, a lot or a little? Everyone knows the answer is just a little. I developed a strategic model, the Influence ModelTM, and a methodology to influence what the listener hears, believes and remembers. Additionally, I pioneered the concept that every employee and customer can be an ambassador. Once people are introduced to this insight and its ramifications, they have a powerful technique at their disposal. Plus, making communication strategic, effective and, yes, fun improves every encounter.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My company is in its current position, after 34 years, because our training and counseling are unique, and my colleagues and I put our whole selves into every client and every engagement. I’m proud of the fact that all of our business is referral and word of mouth. We want people to know that we are committed to Golden-Rule management—we treat others as we would want to be treated.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would definitely visit the Dallas Museum of Art, one of the best regional art museums in the country, and the Nasher Sculpture Center. We’d attend a concert at the Meyerson Symphony Center and then stroll through Klyde Warren Park. We might swing by the Dallas Zoo, another asset that sets Dallas apart, and we would sip tea at The Adolphus Hotel in downtown Dallas before eating at culinary destination The French Room.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
After 30 years, this should be a very long response. Robin Glackin, managing partner of Trammell Crow, insisted my colleagues and I produce teaching manuals that people could use as ongoing references. Tom Martin of FedEx and Jennifer Coleman of the Baylor Health Care System were the first two to recognize that our methodology could provide a consistent platform for communication across an entire enterprise, and that it could be an important contributor to developing and maintaining corporate culture. As internal champions and proponents of partnering with our small company as a knowledge-transfer opportunity, we owe them more than I can ever acknowledge or repay.
SpeakUP on Amazon Prime Video (applicable to both photos of Merrie on stage in a teal jacket)