We had the good fortune of connecting with Megan Winkler and we’ve shared our conversation below.

Hi Megan, how has your perspective on work-life balance evolved over time?
The idea of work life “balance” is a tricky one. I remember reading about work life alignment instead several years ago and it really struck me. When we think about the word balance, there’s a lot of tension there. If I give to one thing, I have to take away from another – kind of like balancing an old-school scale. With alignment as the goal, we can approach work and non-work life in a whole different way. By aligning my work values with my personal values, I don’t feel like the two are in conflict, which means I feel more balanced as a person. One of the non-negotiables for my personal life is family time in the evenings and on the weekends, so my work happens during regular business hours Monday through Friday MOST of the time. Now, owning a business means that you’re sometimes burning that proverbial midnight oil, but I strive to avoid that whenever possible. As soon as I switched my thinking from that more rigid idea of balance to the kinder version of alignment, my work quickly shifted for the better.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I always wanted to teach and write, and life has a funny way of giving me what I want – it’s almost never in the form I imagine. After I graduated with my Master’s in Military History, I gave it the old college try (literally) and taught at a local community college. As a young, single mother though, I needed a better way to pay the bills. While in school, I had started writing freelance, so I had a decent portfolio of work and landed a job at a local publishing company where my job was to write marketing copy that didn’t sound “markety” or salesy. Fast-forward through a few jobs and I found myself in a position to strike out on my own. I began taking social media management projects, SEO blogging gigs, and the similar. A few years ago, while in a webinar business class, the name “Good Business Witch” came to mind. I started a podcast by the same name in 2019, and adopted the moniker for myself. I combine MBA-level strategy with heart-centered spirituality to support business owners of all levels. What I do goes beyond marketing, yet so much about business revolves around messaging, internal and external marketing, and the motivations for doing what you do, that marketing will always be the foundation of my work. My goal, since moving into the business world, has been to elevate women in the workplace. My work is reflecting that mission with an expanded focus on women’s leadership and conscious business practices.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Let’s see… Given a week, we’d have to spend parts of a few days in Denton, my favorite hang out. I’d make sure to have brunch at both 940’s Kitchen and Cocktails and The Chestnut Tree. Stopping into Recycled Books and all the shops on the Square, and the brand-new Bewitched Denton metaphysical shop, are a must. Sipping cocktails and mocktails on the patio of Miss Angeline’s at sunset is fantastic too. Of course there are all the super-touristy things in Dallas that I’d have to take a first-timer to: The Sixth Floor Museum, The Perot, and Deep Ellum to name a few. I’m a big foodie, so Ida Claire in Addison would definitely be on the list too, as would Half Shells at the Shops at Legacy (their oyster nachos are amazing). Lastly, a night at The Pocket Sandwich Theater would cap the visit off with a funny end. That place is a cult classic.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I belong to a great community of business owners led by my life and business coach, Allison Crow. The “Soulies,” as we’re called, is an incredible group of people who lift each other up and support one another unlike any other organization I’ve belonged to. From professional referrals to bouncing ideas off each other when we need feedback, this group has been one of the best investments in my career! I would also be remiss if I didn’t mention my partner, Mike. He is my sounding board and gut-check for any major life or work decision. He’s also the one who pitched the idea of me returning to grad school to pursue an MBA, which has been a huge benefit to my life. So I guess a shout-out to the Texas Woman’s University College of Business faculty and staff is in order too!

Website: https://www.goodbusinesswitch.com/

Instagram: https://www.instagram.com/themeganwinkler/

Linkedin: https://www.linkedin.com/in/meganwinkler1/

Facebook: https://www.facebook.com/goodbusinesswitch

Other: https://www.meganwinkler.com/

Image Credits
Ellie Gonzalez

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