We had the good fortune of connecting with Marchello Eans and we’ve shared our conversation below.
Hi Marchello, is there something that you feel is most responsible for your success?
I believe networking has been an important factor in our success. We began asking friends and family to purchase our signature I LUV YOU (BLK) MAN shirts. Several people across the nation supported the movement and posted on social media. We have some friends and family who are social media influencers and they posted which garnered major attention as well. We’re firm believers in cooperative economics, now understanding how important it is for our dollars to circulate among us. If I had to choose a second element of our success, it would be consistency. We sold at multiple festivals, hair shows, pop up shops and online consistently interacting with our target audience.Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our brand is centered around a simple design yet such a profound statement, I LUV YOU (BLK) MAN, I LUV YOU (BLK) WOMAN, I LUV YOU (BLK) BOY, I LUV YOU (BLK) GIRL. These positive affirmations encompass the premise of our brand. We strive to instill high self-esteem in our people. I’m always excited when I hear the stories that our customers share of the responses to the shirts. The shirts are conversation starters! Business is growing daily and with mentors we’re learning more daily in the world of business looking to scale the brand. We want this daily exchange of love to be normal life for our people, not just during a protest or march. I’ve learned that people pay attention to the quality of the shirt and they appreciate the hand written notes in every item shipped. I want the world to know that the (BLK) FAMILY still exists, (BLK) LOVE is real, we love our children and want the best for them as the next family. Historically the Black family dynamic has been torn apart and systematically structured not to succeed. The EANS TEAM make conscious efforts to be role models for our people in all we do.Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would visit Klyde Warren Park and the Dallas Museum of Art for starters. The open space and diversity of the park reminds me of Central Park in New York City. I would take friends out to visit the True Kitchen and Cocktails to enjoy the ambience of a Black owned establishment with quality food and drinks. A trip to the Pan African Connection Bookstore and Art Gallerry is a must, this place is monumental. Where else can you go to find books, artifacts, artwork, oils, apparel, African fabrics and sculptures made by and for our people? My friend will finally get a chance to visit The Potter’s House and hear a word from the Bishop T.D. Jakes and experience an amazing worship service.Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Wow, there are too many people to name, I’m afraid I may miss some. Please forgive me…. First and foremost I have family and friends in Pine Bluff and Little Rock, AR that I want to give major props and shout outs. My family back in NY and on the East Coast, I send shout outs. My family here in Dallas, I send shout outs!! My family and friends on the West Coast. My other people down South I send shout outs! Thank you! I LUV YOU (BLK) FAMILY!
Instagram: Currently we’re at @eansteam on IG. We will soon make a switch to @iluvyoublk
Linkedin: Marchello Eans on Linkedin
Photo Images by: Marchello Eans