We had the good fortune of connecting with Madison Villo and we’ve shared our conversation below.
Hi Madison, what do you attribute your success to?
Genuineness. I always felt that being true to myself on social media and to my clients was very important. I never wanted to pretend to be something I am not. That played a big part in the type of hair that I wanted to create and helped to shape my clientele into a full book of people that I love and genuinely get along with.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I think what sets me apart from others is that I personalize each person’s haircut. I never send 2 clients home with the same exact haircut. I book 75 – 90 minutes for a haircut so that I can really refine and sculpt each cut. It’s more than just a haircut, its my craft. For my clients it’s their lion’s mane, their confidence. I am also one of few stylists in my area that uses a completely organic/holistic product line. Getting to where I am now was definitely not easy. The success I have today is 8 years in the making and I am still growing and learning everyday. I think my biggest hurdle was marketing. I always knew I was supposed to be a cutting specialist, but I wasn’t really sure how to attract the types of clients that I wanted. It wasn’t until about 3 years ago that I really started learning about marketing (that’s not something they teach you in hair school!). You can’t build a business off of technical skills alone, you have to know how to market yourself. I took several online courses from other successful hairstylists about marketing and how to build your dream clientele which helped a lot. Thankfully there are way more resources like that now than there were when I started doing hair in 2012. One of the biggest lessons I’ve learned is how to have patience. Nothing great ever happens over night. You have to put the time and work into it. You have to be dedicated and you can’t give up. Everyone’s journey will look different so you should never compare your success to someone else’s. And remember every failure opens a door to new possibilites.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
For breakfast/brunch I would definitely take them to Seven Mile Cafe and get a giant cinnamon roll pancake. We might stop by Brewed to pick up a delicious coffee soda. For lunch and dinner we would definitely go to Coco Shrimp, Slice City Pizza for THE best New York style pizza in Fort Worth, Hatsuyuki Handroll Bar & Hanabi Ramen & Izakaya. Or travel over to Belknap for some authentic Pho at Bun Dong Ba. For drinks we would stop by Locust Cider, The Usual for a fancy cocktail, and The Chatroom Pub so they can really get a feel of the Fort Worth Locals. I would also love to take them hiking at Inspiration Point at Samson Park or the Fort Worth Nature Reserve.
Who else deserves some credit and recognition?
There are so many people in my life that have always been super supportive of me and my business. My mom first, Kindel Villo, she’s been there since day one. She made me breakfast and coffee every morning while I was in cosmetology school without her I would have been hungry and sleepy all day. My boyfriend, Brey Hamilton, has also been very supportive of my work since we started dating 5 years ago. He always shares pictures of my work and refers everyone he knows to me. He has been there for me every time I had to make a tough business decision. Lastly, Jane Edo, a veteran hairstylist in California. Her work really inspired me to follow my passion when it comes to haircutting. I attended her class in Arizona a few years ago where she taught how to cut a shag with a straight razor. After that class I went home and did shag cuts on a few models and after that is when my business really took off. Because of her class I went from doing mostly hair color to mostly haircuts. I was able to raise my haircut price and I’ve only gotten busier since.