We had the good fortune of connecting with Lorena Soto and we’ve shared our conversation below.

Hi Lorena, we’d love to hear more about how you thought about starting your own business?
So I’ve always wanted to start a business for as long as I could remember when I was younger I would go to Sam’s club and purchase candy & chips and sell it at school to make money since I wasn’t old enough to get a job. This showed me I could eventually start my own business one day if I really wanted it bad enough. After many conversations with my husband I decided I wanted to stop talking about it and just do it. I love sweets and have the biggest sweet tooth so I already knew I wanted to do something that evolved sweets but that was also different and no one else was doing so I did some research put two of my favorite things together and came up with Waffles on a Stick. When the pandemic hit us I was able to work from home and this gave me some time to learn my business and go thru lots of trial & error like all business and wanting to give up. But after the company I was working for, for 5 yrs cut my yearly raise one year I knew right then and there giving up was not an option if you give your all to a company for a whole year and they don’t appreciate it image what you can do for yourself!

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
What sets me apart is not only do I make waffles I put them on a stick lol and offer 15 different options or you can create your own. Was it easy? Not at all nothing is you just have to want it bad enough. After the company I worked for, for 5 yrs shorted me on a yearly raise I decided it was time to give my own self a raise and create my own company. I’ve been doing this with the help of my husband for a little over 8 months I’ve experienced losses, lots of trial & error but most of all acceptance and support from complete strangers who believe in me even when I don’t believe in myself. I never thought when I started this journey I would be where I am today and I’m so grateful for all the opportunities that have been given to me. I want my 2 sons to look at their mom and be proud everything I do is for my kids I want to have a successful business that they can carry on and continue for me. My goal is to one day have brick & mortor so families can come and satisfy their sweet tooth and enjoy time together I have so much in store for this business and cant wait to see what God has in store for Waffly Delicious.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
So I don’t go out much when I’m not making waffles I work fulltime as a certified medical assistant for a heart surgeon and also fulltime mother & wife but if I do get anytime off we love to go to Andretti’s karting & games for a great time with the family then after wards stop at my favorite spot Taqueria Los Angeles for some delicious Mexican food then finish off the night with a movie at home.

Who else deserves some credit and recognition?
I would definitely have to give a Huge shoutout to my husband Jesus Soto he has been my biggest fan and hugest supporter through this whole journey. He has cheered me on, stood next to me during hard times and always encourages me to keep going especially when I feel like giving up. I couldn’t have done any of this without his help, support and encouragement.

Instagram: Wafflydelicious

Facebook: Waffly Delicious

Other: Tik Tok Waffly Delicious

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.