We had the good fortune of connecting with Lindsey Murillo and we’ve shared our conversation below.

Hi Lindsey, is there something that you feel is most responsible for your success?

In February 2020 I completely rebranded my company. I went from being a home stager of The Staging Coach to Principal Interior Designer of Lindsey Murillo Interiors. The problem with this massive change was that one month later, the world shut down and we were locked inside. I couldn’t go out and meet new people, market my brand, network with people in my industry… the result was that no one knew who I was, where to find me or that I even existed!

My website was brand new. My Google business page was brand new. My social media was brand new. I had completely rebranded myself and my company and this is what I learned… it doesn’t matter how great your website is, your social media posts, your copy, your service or expertise if no one can find you.

We lost everything in 2020, every penny we had. We almost lost our home! But I was persistent!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Being a wife, mother, business owner and sole income earner is no small task! I have someone or something demanding my time 24/7. And with a rough start to my business I could have easily given up and thrown in the towel. Many suggested that I should. I spent almost every last dollar I had on marketing in 2020 trying to get some momentum and exposure. I didn’t know how I would feed my family or pay my bills. I didn’t know where I would get gas money if a client did call and I had to drive to their home for a consultation.

This is where PERSISTENCE stepped in!

There is always risk as an entrepreneur. You don’t know if your business will be a success or not, if people are going to want what you are offering, if there is a place for your specific niche in your industry. It’s a trial and error world at the beginning and every day you take a chance. Well, I was willing to take a chance; on myself, on my business, on my industry … and it paid off!

I chose to show up every day and do SOMETHING to grow my business, my brand or my mindset. I only had one single client in 2020… ONE! But I worked as if my schedule was full and I was ready at any moment to take on a new project and provide excellent service! I fine tuned my processes and procedures, I became more organized, I automated my correspondence, I was relentless in my online presence, I listened to podcasts and read books … I showed up!

When there is nothing to do – but you show up anyway, when you don’t want to and don’t feel like it – but you do it anyway … it’s called GRIT! GRIT and PERSISTENCE can change your life! I diligently showed up every day in 2020 and when 2021 rolled around, so did my business!

I had my first six figure year in 2021, was able to hire an assistant and I began some of the other business venture ideas that I have in my heart to pursue. It was a complete 180 for my business and I owe it all to my decision to show up!

2022 is off to an even bigger start than 2021 and I cannot wait to see what God has in store for Lindsey Murillo Interiors.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Things I love about where we live is how diverse Dallas and Fort Worth are. When friends and family come to visit, I love that I am able to expose them to two completely different cultures.

There is of course cowboy nation when we go visit the Stockyards. Cattle drive, cowboy boots and BBQ are on the agenda. Then on the tail end of our trip I usually take them to Dallas for a visit to The Perot Museum, a ride on the trolley car to dinner and a movie on the grass at Klyde Warren Park.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
If it were not for the absolute dedication of my husband… I would not have had the ability to push through the most difficult time in my business and get to where I am today. My husband is a stay at home dad; the best one there ever was in my opinion!

Him being home to take care of our 2 very young boys allowed me the time, peace of mind and drive to show up every day. When I didn’t want to or when there was nothing to do, I would show up for myself, my family and by business anyways.

Knowing they were right there in the next room and hearing their sweet interactions brought so much joy to a very somber season. It was the thing that most kept me trudging through the waiting.

Website: Lindseymurillo.com

Instagram: @lindseymurillo.com

Linkedin: www.linkedin.com/in/lindsey-murillo-0b002538

Facebook: @lindseymurillointeriors

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.