We had the good fortune of connecting with Lauren & Browning Vaughn and we’ve shared our conversation below.
Hi Lauren & Browning, what do you attribute your success to?
Our business as professional organizers can be an incredibly invasive process for our clients, so the biggest factors behind our success as a brand are our trustworthiness and transparency.
Since our job requires us to go through people’s closets, kitchen, garages, etc., our clients have to trust that we will be respectful of their items and their privacy. From the get-go, we make an effort to make our clients feel comfortable with our presence in their space. We ask permission before we begin opening drawers and cabinets and we simply have an open conversation about their likes/dislikes, problem areas and preferences. Our goal is to make clients feel like we are friends who are helping them get organized! Clients are typically out of the house during the installation so it is crucial that they feel comfortable leaving us alone. Additionally, both of Life Refined’s founders are born & raised in Dallas so our network has been crucial in speading the word on our business. Most of our new clients are a referral from an existing client, which means we already have some type of connection with them.
At our initial client meeting, we walk them through our process and what the next steps will look like. We then send a detailed proposal outlining all supplies, timing and costs associated with the project. We want our clients to have a say in the organizational items we use in their house and to have an understanding of how much they are looking to spend on the project. We don’t want our clients to feel forced in a project or financial responsibility that they are not comfortable with.
We pride ourselves on keeping our clients informed through every aspect of the project. That coupled with being responsible and trustworthy with our client’s items and privacy while on and after projects has allowed us to thrive in the organization industry in Dallas.
Alright, so let’s move onto what keeps you busy professionally?
We feel so fortunate and proud of the growth we have seen over the last 2 years. It hasn’t always been the easiest road – we had a lot of kinks to work through in the beginning but that is to be expected with any business. With a few years experience under our belts and a lot of trial & error, we now have better systems and roles in place which helps our business run much smoother. Of course, there are new challenges that pop up along the way. We take it day by day and work together to resolve conflicts. We also have an incredible team which has been a game changer, particularly on larger projects when more hands are needed!
I’m sure every organizing company feels the same but we truly have the best clients! The biggest compliment we can get is a referral or a previous client hiring us for another project. This brings us so much joy and excitement because it validates the work we are doing!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Our Dallas go-tos revolve around our beautiful weather, good food & drinks and good people!
Day 1 – A walk with the dogs on Lakeside Drive is a perfect start to the visit – gives you a chance to catch up & take in the dreamy scenery. End the day with a cookout in your backyard with some good ol’ Texas steaks.
Day 2 – Coffee & breakfast tacos at Royal Blue Grocery. Spend the next few hours walking through Highland Park Village for some shopping (or window shopping), followed by a yummy lunch on the patio at Honor Bar or Mi Cocina.
Day 3 – Hit an early morning spin class at Terlingo Cycle followed by smoothies from Roots Juices on Oak Lawn. Plan for an afternoon hangout at White Rock Lake. Pick up some Eatzis for dinner and watch the sunset.
Day 4 – A stroll through Klyde Warren Park. Food trucks & entertainment? Yes, please! While you’re in that neighborhood, spend the afternoon at the Perot Museum – it has something for everyone! Then make your way to Javier’s for a delicious Tex-Mex dinner!
Day 5 – Spend the morning strolling the streets of Bishop Arts. So many fun shops! We can’t forget happy hour at Hudson House – it’s only the best one out there with $5 martinis, burgers & half-off oysters!
Day 6 – If you’re feeling adventurous, head to Fort Worth for the day to see the stockyards, eat at Joe T Garcia’s & check out some cowboy boots at M.L. Leddy’s.
Other faves of ours:
Restaurants: R+D Kitchen, Hillstone, Rafa’s, Sushi House, Lounge 31, Katy Trail Ice House
Places to Visit: The Katy Trail, The Arboretum, North Park Mall (for the shoppers), The Sixth Floor Museum at Dealy Plaza (for those history buffs), The Nasher Sculpture Center, Reunion Tower for drinks
Who else deserves some credit and recognition?
Our business wouldn’t be where it is without the support & mentorship from our families. In the early days of Life Refined, we relied heavily on the advice from our parents and siblings, many who have started and run their own successful businesses. They helped solidify our vision and guided us on how to get set up operationally. Our dads are entrepreneurs so we both grew up seeing the drive and determination it takes to run your own gig. Frankly, slacking off wasn’t an option for either of us. Growing up, hard work was expected academically and in athletics, and as we became adults, hard work was expected in our professional and personal careers as well. What can we say; entrepreneurship is in our blood!
Our friends also deserve an immense shoutout as they endured us rambling on about every minute detail of Life Refined as it came together and as we continue to grow. We also owe them big time for the help on spreading the word. Without word of mouth, we wouldn’t be where we are today.