We had the good fortune of connecting with Lauren Bogle and we’ve shared our conversation below.
Hi Lauren, can you share a quote or affirmation with us?
Normalize the big. That is my favorite saying from a business mentor and close friend of mine, Nick Bendian. What it means is to try and take the weight out of a situation or issue before you make a mountain out of a molehill. Running a business means juggling a lot of different responsibilities and doing the best you can with each challenge. You can get overwhelmed quickly but if you make the situation small mentally, you can handle it one step at a time. It also prevents the situation from becoming a bigger problem that it never needed to be. This is the mission my agency is founded on that goes hand-in-hand with this one is I didn’t come this far to only come this far. Our philosophy is good things come to good people who do good business for the greater good. I can learn something new everyday from anyone. “Good, better, best. Never let it rest. Until your good is better and your better is best.” ~ Tim Duncan. Even though I love the Pacers, I love this quote from a Spur. 🙂
Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets us apart from others is we are proactive in our approach. When understanding our client’s needs, we also take the time to truly understand the industry and if that means attending as many rodeos as possible, we hit the road. We understand what makes them tick and what success looks like to them. There is no cookie cutter approach and same is true even within the same industries. We find what makes each client and company unique and we highlight that. We also strive to essentially increase their spotlight for their ultimate success. I am most proud of the team we are building and the clientele we are getting the opportunity to work with. Our clients give us creative freedom to spread our wings and grow. No, it wasn’t an easy road but that is why I’m tough. I studied agriculture while being a sports producer and reporter, turned feature producer, turned commercial producer, turned social media specialist. After getting laid off twice in the advertising world, I started my own business. There was no business plan and to this day, I have never taken a loan out for it. I started hustling to pay bills as a freelancer and saw an opportunity with several conversations. I hired my first person seven months after filing my LLC. I overcame those challenges by seeing the opportunity and working my tail off. The lessons I learned was all is fair in love and business and people will protect theirs and that isn’t personal. No one will protect my business if I don’t. I am a very trusting person and I learned sometimes people aren’t your teammates and that is fair. I want the world to know good things come to good people who do good business for the greater good. Is the bottom line important to protect my employees livelihoods, absolutely. Nevertheless, I will drive Uber before I lay someone off because of financial struggles. My team comes first and I always have their back. Also, we aim to have every deliverable encompass the human element. We want everything we develop and create to be authentic as if you were hearing it from the owner themselves. We want to fill as in-house as possible, so we truly become a part of the culture of each company we represent and that includes roping our Smarty Roping dummy right behind our office after work. 🙂
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would start with the Stockyards in Fort Worth at the White Elephant. Then we would go eat at my favorite steakhouse – Lonesome Dove. Then we would go to West 7th and enjoy a beer at Magnolia Motor Lounge. If there was a rodeo in a 45 miles radius, we would go there. The more country, the better. But here is the cool thing, my best friend works for me, so some of these things are an everyday thing for us and it is the bees knees.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Faith is of the utmost importance to me and the big man upstairs has surrounded me with an incredible team to chase my dreams. No matter how many books I read, documentaries I watch or conferences I attend, I am most appreciative of the relationships I’ve been blessed to cultivate. I have incredible business mentors and friends who challenge me and inspire me. I am a glorified coach. I don’t let my employees call me boss, they call me coach. This is a team effort and I would bet the world on my team. To have a front row seat in watching them grow in all facets and build their confidence with every new experience and deliverable, is the biggest reward. And as cheesy as this sounds, my clients inspire me as a fellow business owner. I love the opportunities I get to learn from them everyday. I didn’t start this business to get rich. I started this business to provide a service to business owners to accomplish their dreams and cultivate a culture that empowers all team members. Is it always roses, no, but if I can provide constructive feedback and not make it personal, that is what every person deserves out of the self respect and standard I hold myself to.