We had the good fortune of connecting with Laura Ortiz and we’ve shared our conversation below.

Hi Laura, what role has risk played in your life or career?
I grew up seeing my parents always take risk but I always liked playing it safe. I started working in the sign industry at the age of 18 and I worked for a small company for over 10 years where I learned all aspects of running a small sign business. I started my small business while working there and in January 2021 after spending so much time at home during the pandemic I realized I needed to leave my 9 to 5, to work on growing my own business and most importantly spend more time with my family. I was nerve wrecking at first, I had no money and I came across a brand new laser machine on craigslist which I had no experience with but I was excited to learn. My brother loaned me the money and I found a small office space to rent. Soon uh after I realized that I was still away from home for long periods of time and decided to start building a home studio. Taking the risk to leave my job was the first step to get me where I want to be. I am blessed to do what I love for a living and not miss any moments with my family.

Let’s talk shop? Tell us more about your career, what can you share with our community?
For me working in a male dominated industry with mainly male clients left me wishing I could be more creative designing signs.. I made things at work for my kids every chance I got. For my third baby I wanted to create a rustic baby shower, so my boss bought me a sheet of plywood and I used every inch of it. I cut out bears, the word “baby” some center pieces and a cake topper. After the party, I decided to list it on an app and wrote; “ I can make any custom name”. My first client contacted me and ordered a name, when I dropped off she suggested I start an Instagram page, I did and soon after I was in this loop of awesome creative women who really appreciated my style. I have met so many likeminded women that encourage me, support me & have become good friends of mine. I would like to encourage anyone who is talented and passionate to go. for. it!! Doing what I love, and what comes natural to me has changed my way of seeing life. I’m so blessed and thankful to be where I am.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My bestie and I always try to stay on top of everything “trending” but our favorite spot in Dallas is definitely Bishop Arts. We know most places there, our favorite restaurant is “chimichurri” I am from Argentina, so I recommend it to anyone who hasn’t tried argentine food yet. The vibe there is amazing and the food is delish!

Who else deserves some credit and recognition?
My shout out goes to my most loyal client friend Maria @2balloonchicks She is so talented and such a kind person, beautiful inside and out. And she supports me like no other.

Instagram: @dallassigngirl

Facebook: @dallassigngirl

Other: Dallassigngirl@gmail.com

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