We had the good fortune of connecting with Laci Pina and we’ve shared our conversation below.
Hi Laci, we’d love to hear more about how you thought about starting your own business?
When my now 14 year old was trying to find healthy outlet tools after struggling heavily with suicidal attempts and ideation. Tye Dye was the first interest she showed in anything. As cliché as it sounds, I see as my reminder of what a “beautiful mess” things can be.
Alright, so let’s move onto what keeps you busy professionally?
I think what sets me apart is my ability to remain humbly confident in my brand.
I never half-ass (apologies if we cannot use this term) anything I do, I’m always all in. I had to do my research learning the difference in cotton blends to synthetics adjusting formulas to fit each and knowing my color wheel was key. Countless google searches, YouTube & TikTok videos – tye dye is DEFINITELY NOT as simple as it looks. I’ve ruined SO MANY SOCKS along the way but I still educate myself on new tips and tricks all the time to try and provide the best product.
I think I’d want them to know, I came to leave my staple of cool socks and that mental health is easier to hide than a broken arm but if you can find that healthy outlet, run with it!
Who else deserves some credit and recognition?
I try to never say “me or I” when talking about my business. I feel like I’m not the only one with credit due, without the help of people like, my sister Ashley who shows up to every event. Or Karolyn who NEVER hesitates to help. Inspire Arlington Nutrition for believing in me to sell my products in their store, Nancy Sandoval of @tyedyebabee_ who without knowing inspired my daughter. The OVERWHELMING support of my clientele. El Chupacabra Authentic can’t thank everyone enough.