We had the good fortune of connecting with Krystie Chisolm and we’ve shared our conversation below.

Hi Krystie, can you walk us through the thought-process of starting your business?
The journey to owning my own business blossomed out of the most painful time in my life. When my mom passed away in 2017, I was lost and found myself at the lowest point in my life. I needed something to help me grieve and keep my mind occupied, but had no idea what to do. My friends and family were always telling me how great of a cook I am and that I should use my love of food to start some type business. I heard them, but I just did not have a solid plan and had no idea what to do. Instead of starting a business, I decided to start a food blog. It kept me occupied and also kept me connected to my mom because she is the reason I love food so much. The problem was, I quickly found out that I did not care for developing recipes. I do not measure when I cook, so it was very difficult for me to tell people exactly how much of each ingredient went into a recipe. What I did love, was taking pictures of what I cooked. I enjoyed making my food look like art and telling a story with my pictures! I traded in my iPhone for a camera and started learning as much as I could about the fundamentals of photography and about food photography specifically. I watched instructional videos, read books, took food photography courses, and practiced, all in an effort to perfect my skills. I was so proud of my work and was having fun, so I decided I want to do this for the rest of my life. I want share my skills with other people and businesses who want to display or promote their food and food products in a beautiful way. They say, “If you love what you do, you will never work a day in your life”, so I took the leap, started a business, and I am so glad I did!

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
There are plenty of photographers in the world, but I feel like being a part of the food photography, in itself, sets me apart because it is so specific. It is funny when I tell people I am a food photographer because they chuckle and are a bit amazed. The initial response is usually, “Wow, food photography huh? That is so cool! Why food photography?” I love telling my story because I have turned my love of food into art. As a kid, our parents always told us not to play with our food, but as an adult, I get to play with my food every day! Who wouldn’t love this job? I do not have an art or photography degree. I stepped into this world as a way to deal with the pain of losing my mother, and to know that I am here, as a business owner, conducting an interview for a magazine blows my mind and is what I am most proud of. The journey to owning a business is never easy. There is so much doubt about whether or not this will actually work. For me, the biggest challenge was just putting myself out there because I feared hearing “no”. Art is personal and it is no different with food photography. Hearing “no” can sometimes feel like your work is not good enough. However, the beauty of art is that everyone has a different eye and a different perspective, which is what also makes this beautiful world so special. I have learned to embrace “no” because it may just mean “not right now”, and I know that each and every “no” leads to the next “yes”! I love being able to make a vision come to life, so I pride myself on working closely with my clients to understand the story they are trying to tell before I even pick up my camera. When a client can say. “Wow, this is exactly what I was thinking. I love it!” that makes me extremely happy and is the reason I do this!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Whenever I have friends in town, I am always sure to take them out for Texas Barbecue. My favorite barbecue spot is Hard Eight BBQ. Their food is simply amazing! It is always funny taking someone for the first time because they end up getting much more food than they can handle. Even with full bellies, it is always a hit and definitely a must when visiting! The Grapevine wine tours are also amazing. You will have a chance to taste wines from various local wineries and even have an delicious meal (with wine pairings, of course). It is also a great way to get to meet new people and maybe even make new, life long friends. If you are looking for good wine, good food, and lots of laughs, you have to try one of these tours.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

Quite a few people deserve recognition for playing a part in my story. First, without my mother, my love of food would not exist. She is the reason I grew up loving to cook! My role model in the food photography world is Joanie Simon from The Bite Shot. She has shared so much knowledge between instructional videos, photography groups, and small group photography courses that I would not know as much as I do about food photography if it were not for her. My therapist, Paula Lenard, has also provided so much support and business guidance to help me get Food ‘n Focus off the ground and she constantly encourages me to step outside my comfort zone. Most importantly, my family and friends have been cheering me on every step of the way. My husband has been in my corner, supporting me from the very beginning. Without him, I would not have had the courage to pick up a camera in the first place. When I still had a blog, he recognized my talent and encouraged me to trade in my iPhone when he bought me my first camera. My step-mom helps with all of my branding and is always willing to be a listening ear for all of my crazy ideas, and my kids, of course, think what I do is the coolest and they love helping or sneaking into my pictures from time to time. My support system has been better than I could have ever imagined and I am beyond grateful!

Website: www.foodnfocusphotos.com
Instagram: foodnfocusphotos
Facebook: foodnfocusphotos