We had the good fortune of connecting with Krista Cannon and we’ve shared our conversation below.
Hi Krista, we’d love to hear more about how you thought about starting your own business?
Going against the grain has always been my style and there’s a lot of entrepreneurs that talk about the things they didn’t want that led them to start their own business. Things like– I didn’t want to sit in an office, I didn’t want someone else telling me what to do all the time.
I also resonate with those things, but there’s a lot of ways you can find time freedom, work remotely and have flexibility that aren’t owning your own business.
The main driver for me to start my own business was the promise of creative freedom.
I worked for other entrepreneurs for quite a few years and I loved watching them create the vision for their company. Their job was to be creative all the time. I admired that and I loved bringing their creations to life and giving them the breath they needed to survive and thrive.
Until one day I realized that I had started to become jealous and envious of these visionaries. It wasn’t because they had done anything wrong or even that I wanted their company, but I had an unsatiable desire for my own creations to be brought to life. I craved the freedom to create.
I wanted my job to be to create these incredible visions that changed lives and often industries. This desire led me down many different paths until I found my home in a beautiful combination of coaching and energy healing.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business started at the end of 2020, after much resistance on my part. I was clearly being led down a path towards coaching and I would always allow insecurity and imposter syndrome to get in the way. Once I made the decision to get certified as a coach and officially open my practice, I signed 4 clients in my first month. It was magical to see that when I started moving towards my life’s purpose, all the Universe conspired in my favor (paraphrased from The Alchemist by Paul Coehlo).
In order to finally open my practice, the biggest challenge I had to overcome was learning how to trust myself. This pattern that was present in me is one I see so often in clients now. We have been raised in a society and culture, especially in the south, that has quite literally programmed us to not trust ourselves. Coming from a strict religious background, as many of us do in the south, I was taught from a very young age that I couldn’t trust myself, I couldn’t trust my emotions, and I learned to stop listening to my intuition.
This led to many years of confusion, trying different paths, and doubting myself at every turn. I often felt terrified of making the wrong decision and everything falling apart. I learned that almost everything I feared could be traced back to a feeling of unworthiness.
So, I set out to discover my worthiness again and its that journey that taught me how to guide other women back to their own worthiness. The result of this journey for me was success in business, success in my marriage, and happiness in every area of my life. These are also the results my client’s see when they embark on this journey and decide to change their story.
My story is your story. Abundance, love, and joy are your birthright. Because of the transformation I experienced, my business became all about helping you to reclaim your birthright, own your truth, and expand in to the highest version of yourself. It my soul’s purpose to help you find yours.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We would definitely start the every day at Staycation Coffee in Richardson. Its my favorite coffee shop and I am regular there. Its the kind of place where everybody knows your name and they are always glad you came.
After that we would do one of my favorite things- visit Bishop Arts and hit up places like Mosaic Maker’s and Oasis Plant Shop with lunch at Paradiso.
I always spend one day taking new visitors to West Village where we can the McKinney Avenue Trolley and head to Klyde Warren Park. After a stroll around the park, we would walk to Reunion Tower and take a ride to the top to see the city.
Other days would be filled with spending some time in Deep Ellum to take in all the incredible food and artwork, walking the Oak Point Nature Preserve in Plano, visiting the Dallas Farmer’s Market, eating sushi at Edoko in Richardson, getting brunch at Snooze on Walnut Hill and attending some of cities’ incredible festivals or night markets.
Who else deserves some credit and recognition?
I would like to dedicate my story to my husband and my kids. You have always given me space to be seen and heard as my most authentic self.
And to the Alive OS family. You were the light that led me to my truest path.
Other: My podcast, Color Outside The Lines: https://pod.co/color-outside-the-lines