We had the good fortune of connecting with Kelsey Gonzalez and we’ve shared our conversation below.

Hi Kelsey, do you disagree with some advice that is more or less universally accepted?
Hustle hustle hustle Grind all day and hustle all week is something I’ve seen promoted everywhere. I think this is mainly because entrepreneurs just starting out have to learn many new skills and wear all the hats in their business until they have enough success to start outsourcing the parts of their business they don’t enjoy, the stuff that takes up all their time or that they’re just not skilled at. I see a few problems with “always be hustling”… First, hustle comes at a cost that entrepreneurs can often underestimate. As an entrepreneur myself, I can absolutely relate to the temptation to grind all day because when you are working on something you are passionate about, you just get “sucked in.” But here’s reality – when we say “yes” to something, we are simultaneously saying “no” to many other things. Sure, we all have to say no to certain distractions or comforts to pursue our dream but it becomes dangerous when we begin saying “Yes” to an all-day hustle, and saying “no” to our spouse, our kids, our relatives, our friends and even ourselves by depriving ourselves of sleep, exercise and healthy food. We burn our energy and have nothing left to give. We take a very lonely risk by skipping time with loved ones that we can never get back. Instead- Have some non-negotiables within that hustle so everyone else in your life doesn’t get left behind (ex: taking Sunday off). Second, hustle can devolve quickly in to busy work with the illusion of progress. When an entrepreneur tells herself “all-day hustle is the key to success,” she trains herself to believe that every window of time needs to be filled in order to move forward. “Free time” becomes a bad sign that you must not be working hard enough. At this point, the entrepreneur then burns herself out doing tedious tasks when the reality is – she’s now less productive than she could have been in a fraction of the time. Instead- Master the art of focused work…Do your best to have no social media distractions, kid interruptions or other environmental things. With 45 minutes of focused work you can accomplish a days worth of distracted work. Even better, make a list of everything you need to get done and do the highest priority first. Finally, hustle can become your “What” instead of your “How.” The all-day hustle can breed an insatiable desire for more hustle. We grind and grind only to reach what we thought was the top, but the grass is always greener on the other side. What began as a passion for fitness, or baking, or consulting as “what” you do, where hustle was simply “how” you got there has now become a passion for the hustle. The entrepreneur can get buried in the busy work, the networking, the constant content creation and lose sight of what she was actually passionate about. Instead, it’s important for the entrepreneur to “stop and smell the roses.” Take regular moments to pause and refocus on what her true passion and vision is and whether or not the work she is doing aligns to that original focus. Don’t get wrapped up in the “game” and sell out but stay true to who she is and what she wants to accomplish.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is called “Coach Kelsey Fitness.” I have one product I sell which is a 10 week coaching program called “Fit Mom.” I myself had a 50lb weight-loss journey after having my second kiddo and I tried about four different mainstream diets before implementing what is now the Fit Mom program. This program is everything I needed but couldn’t find in my own journey. I needed: – Fast progress (for motivation) – Lasting results (no yo-yoing) – Flexibility (I knew I wouldn’t stick to it perfectly 24/7) – Energy (restrictive diets made me feel like crap) In order to accomplish these things I create a simple approach with 3 steps and this is what really sets this program apart. I call these my 3 f’s (Foundations, Fit forever and Flourish) 1. Foundations- take a break from processed food & sugar 2. Fit Forever- make your meals fit your lifestyle 3. Flourish- accomplish goals beyond your dreams One of the reasons I’m passionate about other people experiencing new levels of themselves and growing as people is because that’s what I’ve experienced along the way. In order to grow and make it as a business owner I needed leadership skills, confidence, organization etc. Those are things I had to gain by doing uncomfortable, risky and scary things. I had to put myself out there, take chances and be willing to fail in order to grow. Experiencing growth is never easy because we have to put our innate desire for survival to the side and jump into unknown territory. To me, not growing and staying exactly where I am now is even scarier. The last thing I’d want people to know about Coach Kelsey Fitness is that it’s always being poured into. I wont stop taking chances and the moms I work with can feel that in our community. It’s filled with moms who don’t want to settle, who want to be a part of something more….and I’ll always be there, pouring into this community and charging it forward.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Breakfast: Up Inspired Kitchen in Frisco Brunch: The Boardwalk at Granite Park in Plano (Union Bear is my favorite) Lunch: Legacy Food Hall or Haywire in Plano Happy Hour: Trophy Park in The Star in Frisco Dinner: The Truck Yard in The Colony Activities: Top Golf in The Colony Count Down to Escape in Frisco Concerts in Legacy Hall in Plano Walking trails at Frisco Commons or Arbor Hills Nature Preserve in Plano Walk through Klyde Warren Park in Dallas Get our hair & makeup done: Brite Beauty in Dallas Disc Golf in The Colony Stonebriar Mall in Frisco Little Elm Beach North Shore Trailhead in Grapevine Spa day at King Spa in Dallas Other favorite restaurants: – Hutchins BBQ in Plano – Hat Creek Burger for kids – Deep Ellum Brewing company – The Happiest Hour in Dallas – The Hula Hut in Lewisville – Mexican Sugar in The Shops at Legacy in Plano – City Works in The Star in Frisco

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I specialize in helping moms tone their body and feel amazing. What really gives me passion, though, are the other major life transformations through that process. Recently my good friends and fellow business owners with ‘7 Seconds Media’ Micah & Madi May helped me create language around my heart in this business. I remember Micah asking me what I truly wanted for my clients one day and almost without hesitation these three things came to me: 1. Passionate relationships 2. Experiences they never thought possible 3. Growth as a person So, huge shout out to them for always being an ear for me and encouraging me to do more and go further.

Instagram: www.instagram.com/thecoachkelsey

Facebook: https://www.facebook.com/groups/fitmomcommunity/

Image Credits
Madi May with “7 Second Media”

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.