We had the good fortune of connecting with Jon Chapman and we’ve shared our conversation below.
Hi Jon, what do you attribute your success to?
Support It seems like a once word answer is reductive, but for a long time I’ve wanted to attribute any success I get to my support. I wouldn’t be anywhere without that support and I can’t thank each them enough for being in my corner and hiring me to draw and think for a living. Our company, Preuve is 80% referral business and we couldn’t be more excited about that. Thank you.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets us apart is that our company has an equal focus of creative thinking and strategic focus. We really aren’t interested in just creating pretty campaigns or delivering boring ads with a lot of eyes on them. And for what it’s worth that resonates with clients. I think that’s the story of how we got here as well. There was a need in our industry and we met the need. When covid shut down businesses we offered services to translate company’s brands digitally. But the process wasn’t as easy as “meeting needs.” We had clients who weren’t willing to invest in long term strategies, we’ve had clients who have the vision but not the budget and we’ve had processes fail. But all of those experiences have made Preuve better. We’re more prepared and more excited about building dynamic brands for screens than ever before
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The first stop would be Twilite Lounge. It’s a a slacker bar with a lot phenomenal patio and live music. It’s a local legend. So many great memories are born at Twilite. The next day we would go to avoca for coffee. Avoca has the best coffee in Fort Worth. There’s a lot of completion and lots of great environments, but avoca makes the best product. We would walk around the near southside and shop at local shops, especially Morgan Mercantile. And because this is imaginary, we would prepare for lunch and then attend fortress festival. Great Outdoors is a great subshop on the cultural district and that’s where we would dine. Hands down. Then at fortress festival we would see Khruangbin perform soulful rock&roll with a special guest from Leon Bridges. My favorite duo, Purity Ring would close out the night and we would end out the night at Magnolia Wine Co. The rest of the week would be rationalizing the first choices. Sons of Liberty coffee, Wishbone & Flynt, The Amber Room, Montgomery Street Antique Mall, Fort Works Art, Nickel City- so many other lovely places to visit.
Who else deserves some credit and recognition?
When I was fresh out of school, my creative director at Culture Farm, Micah Wimberly pushed me to not just complete assignments but to create the best solutions imaginable. That push really encouraged me to stretch myself and made me grow so much. Then I had an opportunity to work at a Fort Worth agency, the Starr Conspiracy and my creative director, Brandon Alcorn taught me the lesson of balance and freedom. He taught me that work needs to be a percentage of “undesirable” circumstances. No job is perfect. But there is a manageable percentage. Later on in my career he hired me to lead a creative team and I can never thank him enough for taking that risk. After the starr conspiracy I was hired as a contractor and bonded with my creative director Todd Lancaster over the punk band, The Misfits. He was crazy talented and felt like he could direct a square into a circle. He left to become a partner at GoDo in Dallas, and his replacement was my close friend and rival Charlie Howlett. Charlie and I wanted to be the best designers around and if he didn’t push and inspire me, I would not have created the work i’m most proud of. When I started freelancing full time, it was terrifying to know if I could make this a real job. Pay rent, meet friends for drinks, buy dog food etc. But my community continued to hire me, support me and encourage me in my venture until a coworker from Schaefer Advertising suggested we partner full time. We now have a full client roster and work with partners across the country to do the work we’re most passionate about.
Fun portraits – Andrew Czap (Prelude Films) Home/Studio photos- Madison Jones