We had the good fortune of connecting with Jessie Poole and we’ve shared our conversation below.
Hi Jessie, what was your thought process behind starting your own business?
I once heard a quote, “bigger dummies than me have done…” and it’s been something that stuck with me. So when I started working in the aesthetic industry, I pursued leadership roles and positions that felt too large to handle, and reminded myself that “bigger dummies than me” had already done that same thing. I started my career in aesthetics as a receptionist, just answering phones and checking in clients. I climbed the ranks in that physicians practice to assist her in rooms, then worked as a surgery coordinator for her, then as her Practice Administrator, doing most of the management, hiring, and marketing for the business. After years working in a practice, I worked as a sales representative for the CoolSculpting technology and assisted business owners across 5 states scale their CoolSculpting businesses. I was talking to doctors and medical providers and the leadership of corporate organizations about what seemed really simple to me, but felt much more difficult to them. I saw a big opportunity at that point for a top-tier CoolSculpting provider in Dallas, Texas. So I swung for the fences. I always knew I wanted to work for myself. I leapt, whole-heartedly for the opportunity at entrepreneurship when it presented itself. I thought if “bigger dummies than me” could own businesses, then why couldn’t I? I’m thankful that I’m young, healthy, and had the opportunity to bet big on myself, but it was terrifying nonetheless. I knew a lot about CoolSculpting and had experience running a medical practice, but I’m not a physician. That means I had to find the right fit of someone to lead the medical side of our practice to be compliant with medical laws in addition to learning the craziness that is entrepreneurship. It’s satisfying and wonderful to build a successful and profitable business. I’m thankful everyday that I made that jump.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Element Body Lab is the first, best, and only CoolSculpting dedicated business in Dallas. Our philosophy is simple – we want to do one thing and be the very best at it. For us, that’s freezing away fat for good. We specialize in CoolSculpting – which is the name brand for non-surgical body contouring using controlled cooling. We can customize treatments and target stubborn fat anywhere between the chin and the knees. It’s not a weight loss procedure – but it’s a great way to ditch stubborn spots that aren’t responding to diet and exercise. Unlike other medspas, all we do is CoolSculpting. Day in and day out, we’re freezing fat. When we opened the doors of Element Body Lab, we wanted to raise the bar for CoolSculpting in Dallas. That means delivering exceptional results and providing exceptional customer service. We offer free virtual consultations and a ton of information online for anyone looking to learn more about CoolSculpting.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My best friend IS coming to visit the area and with the world of COVID, things look a little different. A few of my favorite spots to eat include Tacos y Vino in Oak Cliff – especially on Wednesday nights when they have live music. The Tamale Bites are to die for and they’ve got a wonderful selection of food and wine. While in Oak Cliff, it’s worth a stop at Tiny Victories – a local bar. They’ve got an amazing happy hour, great cocktails, and stellar service. Other dinner spots would include Zolis Pizza, Hudson House, GoodFriend for a burger, and ABSOLUTELY a stop at Beto & Son. The vibe at Beto is wonderful, the filet fajitas are insanely delicious and the margaritas always hit the spot. there’s a ton of great, locally owned businesses over in Bishop Arts on the west side of Dallas and that’s where I like to hang out. My husband and I frequent the Oak Cliff Nature Preserve. There’s a lot of hiking spots in Dallas, which is a sweet little secret the outdoors people like to keep. For a elegant spa day, there’s none like the Joule. It’s pricey, but worth it 100%. I love to find a nice patio (even my own backyard) and play board games or cards, listen to music and have good conversation. If anything, I’m an avid foodie, so there would be a LOT of food and a solid workout or 2.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I wouldn’t be who I am or where I am today without a tribe of people who’ve impacted me, some in person and some in books and podcasts. I’m so thankful for my family who always stands by me, shows up, and pushes me to succeed. I was adopted as a child by my maternal grandmother and raised by her and my aunt. My grandmother – Marlene Cruce – is my real-life, living super hero. I can’t thank her enough for the example she sets for me, or the sacrifices she has made for me and my sister. Alongside my grandmother, my Aunt – Jane Anne Cruce – was the parent I needed when I needed her. She raised me as her own, taught me fierce independence and integrity. I can still hear her loud laugh and wise words, years after she’s passed. I couldn’t talk about my successes without also acknowledging the people who’ve bet BIG on me – specifically another aunt and uncle – Jami and Dennis Weber. When you have someone who believes in you whole-heartedly and unconditionally, it’s incredible what you can accomplish. I’m forever indebted for your help, and there’s no one I’d rather have along for the ride! On the note of family – the loudest, screaming-from-the-top-of-my-lunges shoutout to my husband. He’s my partner in both business and in life. He’s brilliant and kind, forgiving and fierce, fights for what he believes in and helps me be the best version of myself personally and professionally. I’m thankful for the hard hitting conversations and the overwhelming amount of love I have for you and from you. I’ve also learned so much from mentors in books and podcasts – Neil Patel, who’s taught me everything I know about online marketing, Amy Porterfield and Rachel Hollis as strong women in business in the digital space, Michael Gerber for books that changed my life. And all the podcasts – there’s too many to name, but specifically “How I Built This” for being so dang inspiring. Also many thanks to my medical director, Phillip Dauwe, who meets every single one of my CoolSculpting clients and oversees treatments. Thanks for taking a chance on me! And cheers to the friends – near and far who stood by me and loved me through chaos. Who reminded me to believe in myself. Who acted as therapists and proof-readers and sounding boards for everything I needed. Thank you.