We had the good fortune of connecting with Jessica DeJohn and we’ve shared our conversation below.
Hi Jessica, how do you think about risk?
I think about the “no risk, no reward” saying. I think it’s true – starting Jessica’s Bake Shop in 2015 was a big risk! But look where I am now – I never thought I would be doing this full time. Taking risks has really helped me to get out of my comfort zone. While it can be uncomfortable or unfamiliar at times, there’s something exciting about it. I attribute most of my career successes to being open to risks, making a thoughtful decision, and going for it! Risk is also one of the best ways to learn. I’ve learned a lot just from experience and being presented with different opportunities. I try to look at new risks as an opportunity to grow. Whether it be a failure or a success – I want to make sure I am able to take something good away from it.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets us apart from the big bakeries is that each order is custom for you! We create custom desserts based on your party invitation or decor and make sure they’re exactly the way you visioned. They look pretty AND they taste so good! We’ve come a long way since we first started in 2015. It wasn’t always easy but when you want to be successful, you give it your all and you make it work! I think we are where we are today because of our hard work and never giving up. I’ve learned that you must give yourself a break sometimes. After a crazy holiday season or just an extra busy weekend, it’s okay to take a few days off. Work life balance is important for so many reasons. I love the saying “supporting small businesses is supporting a dream”. I grew up baking, it is my passion, and I put heart into each and every order. This career path and small business was once just a dream and now it is a reality. We love getting to celebrate all of life’s happiest moments with you by baking for your special occasions.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Wellll, I am a big foodie! I would plan our whole week around eating good! I’ve lived in Dallas and the suburbs so I would want them to experience a little both of both. First we’d head over to Legacy West and The Star in Frisco. There’s great shopping and fun places to eat and drink at both. Maybe end the night at Concrete Cowboy at The Star. Next we’d make our way to Lower Greenville and grab some drinks and live music at Truck Yard. If we’re in a shopping mood, of course we’d go to Northpark or even to one of my favorite areas to shop – Knox/Henderson. I am a baker and I love to support other local bakers. One of my favorite places to go is Trinity Groves because you can go to both Kate Weiser Chocolate and Cake Bar! SO so good!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shoutout to one person in particular, my mom, Laura. As my only employee, she puts her work in! Not only did she help me start my business, she gave me a place to do it. After college, I moved back home and we started Jessica’s Bake Shop right out of her kitchen. Aside from her actual job responsibilities, she’s still my mom and she’s there for every success and every failure I encounter – always being my number one supporter. I couldn’t be more thankful for the love, encouragement, and every thing she’s taught me along the way. I also want to shoutout ALL of my customers. Especially the ones that have been with me since day one (Can you believe it?! You’ve been ordering cookies from me for 6 years!). When starting a small business, you really need someone to give you a chance and that’s exactly what you all have done for me. Thank you!