We connected with Jason Anderson-Ebener (Jsun The Prophesor) & Michael Pereida (Big Mic) and we’ve shared our conversation below.
Hi Jason & Michael, is your business focused on helping the community? If so, how?
CHHK (College of Hip Hop Knowledge) was set up with the founding principles of community, unity and opportunity. We saw artists being taken advantage of in every facet of the industry as the consumer and artist paradigm was slowly eroded. Pay to play was running rampant in the hip hop scene and payola transitioned from radio to playlist and social media scams. We sought to throw shows outside a predatory market and rather engage audiences with undiscovered talent that wouldn’t get a chance in a pay to perform market. We also help to enlighten artists through our distribution, publishing, and record label. Our deals are always straight forward, never 360, and serve the artist to better understand the industry and progress beyond CHHK. Graduate in a sense from the College.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
What sets us apart is that we practice business in an ethical and educational manner rather than predatory, with the goal to further artists careers and knowledge and not just profit off them. We are very proud of the fact that we give artists the tools they need and are able to provide them with our distribution deal with Sony/Orchard. We got to this point with CHHK with plenty of hard work, perseverance and our ability to adapt and expand our confines as a business. This is never easy and definitely has its shares of hurdles and failures. What’s important is how you adapt to missteps and come back with better strategies and plans for success. We learned diversity is key in the creative side of the business world as the music industry is constantly evolving and the next big thing is important to catch early. We want the world to know CHHK as the brand that has empowered several successful artists into what they are with ability and acumen to aptly to do business with chips at the table in any negotiation.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Botanical Gardens, Paleface Park, Barton Springs, Zilker Park, Green Belt, Flamingo Cantina, Kick Butt Coffee, 6th Street, South Congress consumer district, Capitol, UT Campus, Justine’s, Franklins BBQ
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Jason says his wife Stacey Anderson-Ebener and 2 sons Chis and Asher were the biggest support in every move he made in CHHK.
Michael says his family and friends supported and unconditionally loved him in every thing he did with CHHK.