We had the good fortune of connecting with Jaleah & Courtney and we’ve shared our conversation below.
Hi Jaleah & Courtney, can you walk us through the thought-process of starting your business?
Consume, consume, consume, it is the American way! As a consumer and lover of all things elaborate and aesthetically eye-catching, the realization of the cost and quality of many products did not match up. As a result, we believed that we could create quality products for a fraction of the big box retailers’ cost with comparable and better ingredients. We believe quality everyday products do not have to come at a 300-400% markup. With this vision in mind, we have crafted alluring products with organic and natural ingredients for the conscious consumer.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Our journey has not been easy, especially when the pandemic stopped the world. We had 4-5 vendor events planned and promoted and they were all canceled. Gratefully, we were able to pivot to online sales and saw the most growth in our 3 years of business, despite the pandemic. We’ve learned how to remain agile as business owners in this uncertain world. As creators, we believe in crafting the best possible products. From ingredients to the presentation, we are passionate about maintaining our customer’s trust and creating trustworthy household essentials. We spend an enormous amount of time testing our products within our own families, friends, and loyal customers before expanding our product offerings. We are intentional about adding new products that our customers want to buy due to the trust we have developed.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The DFW has a lot to offer, which is why I love living here! We’d hit up the following places during their visit: -Klyde Warren Park to explore the area and sample the food trucks -Dallas Farmers Market -Deep Ellum for happy hour and to appreciate the eclectic area -The Star in Frisco for a night out -Doe Belly’s in Forney for perfectly fried fish and -The Daiquiri Shoppe for good food and drink My family and I frequent the places listed on a regular basis. They had so much enrichment to our lives in various ways.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We would love to highlight Golden Grocer Natural Foods. They have been a huge part of our success in St. Louis, MO. They carry a plethora of our products in-store and selected us to be featured in their All-Black Business Golden Box in June 2020. From Pop-Up shops to promoting our products, we truly appreciated their interest in supporting us and other Black owned businesses.