We had the good fortune of connecting with Jacqueline Elkouby and we’ve shared our conversation below.
Hi Jacqueline, what is the most important factor behind your success?
I believe the most important factor behind the success of Heatless Hair, is that it is a product that makes peoples’ beauty routine, dare I even say their lives’ easier. The Curling Ribbon is something that can make someone feel glamorous with minimal effort. I created what would become the Curling Ribbon after being inspired by a TikTok trend. I thought it would be something that could hopefully change the way I did my hair, maybe my friends and family too, but I never imaged it would be the beginning of an internationally known company! In starting to sell the Curling Ribbon and build my brand I knew I had to be confident that I was offering something that truly worked and I absolutely believed in. What I’ve learned from my journey is that it is so important to believe in your product and to create something that has a positive impact on your customers. If you believe in your product you will do everything you can to get it out there, and If it makes people lives’ just a little bit easier, it should be an easy sell! I’ve always been interested in beauty. I went to school to be an esthetician, but I never imagined I would start my own company. It was truly the unique yet practical nature of the Curling Ribbon, that has driven the success of my brand as a whole.
Alright, so let’s move onto what keeps you busy professionally?
Before I created Heatless Hair, I was working at a spa training to become a facials. When the pandemic took that opportunity away, I began thinking of something that would be beneficial to everyone including myself. Creating Heatless Hair taught me to trust my gut, and create opportunities when others fall apart. Heatless Hair is their to help everyone feel beautiful and preserve the health of their hair.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite restaurant is Craig’s, it has great food, and a great ambience. After dinner, we would head to Sunset Towers for a delicious Espresso Martini at the bar by the pool, and later we would hit the clubs. If we were feeling up for it the next day, we would head to Malibu to relax by the beach, walk around the Lumber Yard, and do a little shopping.
Who else deserves some credit and recognition?
Since the beginning of 2020, I’ve been living back at home with my family and nearby my friends. They have all been there every step of the way from testing out the very first prototype ribbon, to helping me ship out thousands of order a day! My Mom and sisters have done so much to help me manage the rapid growth of my brand, and have put up with me on my most stressful days. This has truly been a family effort I owe a lot to their love and support.
Heatless Hair LLC